The Work: New Campaigns - UK
04 Nov 2005
,000 high-value regular charity donors THE LOWDOWN A direct mail campaign from Kitcatt Nohr Alexander Shaw asks 45,000 affluent charity donors to pledge £100 to the Samaritans. The creative is based ...
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The Work: Private View
25 Nov 2005
. This mailer uses charm where so many other charities would have used shock, and I repaid it with my attention. From one charity to another: the British Association for Adoption & Fostering (5). A clever media idea ... : Phil Wyatt Photographer: Seamus Ryan Exposure: 45,000 high-value regular charity donors ...
The Work: New Campaigns - UK
28 Oct 2005
causes. The ad ends with the line: "Give up before your heart does." The charity is the largest ...
The Work: New Campaigns - UK
28 Oct 2005
causes. The ad ends with the line: "Give up before your heart does." The charity is the largest ...
The Work: New Campaigns - UK
22 Jul 2005
THE LOWDOWN The cerebral palsy charity Scope is launching a direct marketing campaign to help the one in 400 ...
Sustainability: Talking the Walk
15 Jul 2005
target group (a charity, for example) and develop an evaluation system. If you get it right, those who ...
The Work: Private view
01 Jul 2005
the world and it's not a charity. Because, to be quite honest, the commercial is a dreadful waste of money ...
The Work: New Campaigns - UK
18 Mar 2005
: London Underground, press, outdoor THE LOWDOWN Trees for Cities, the charity that supports tree ... people to give money for planting projects in the city. The charity, which already operates on a global ...
The Work: New Campaigns - UK
25 Feb 2005
, director for brand marketing, Sainsbury's Brief: The charity is trying to raise more than the ú6 million ... Exposure: National TV THE LOWDOWN The charity Comic Relief has raised nearly ú300 million since its ...
The Work: Private View
25 Feb 2005
've become so inured to this sort of advertising that it had little effect on me. Where charity is concerned ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
