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. The charity is also backing a mass blogging day, which will take place on 17 October, in support of History ...
Charities face a choice in their quest to attract high-value donors. Do they pitch for the 'usual...Charity marketing is tough and it's getting tougher. To put this in perspective, there are at least ten charities actively campaigning for every cause. In any business, an effective acquisition strategy is vital for survival. Charities need to acquire as many high-value donors as possible to cover ...
order- and charity-led days of this industry? I don't think so. However, marketers, and by association ...
The agency will be charged with developing an integrated campaign to reinforce the Art Fund brand, drive membership and raise revenues. The charity is aiming to increase its membership from 80,000 to 100,000. The search for an agency with a "media-neutral, 360-degree offering" kicked off in July and was overseen ...
-year relationship with the charity. During that time, it developed the RNIB's first direct-response TV ad. More recently, it created campaigns to support the charity's work on audio books and prevention of sight loss. The charity also uses St Luke's for above-the-line work. Earlier this year, St Luke's created a campaign ...
. The charity has appointed a broker, which is holding chemistry meetings with a number of agencies. The company
The Smile Train, the US cleft-palate charity, has appointed WWAV Rapp Collins to handle the £4...fundraising campaign for the charity. The work will involve press ads, direct mail and door-drops. WWAV Rapp ... . Around 164,000 children have been helped as a result of the charity's work. Brian Mullaney, the co ... executive of WWAV, added: "This has put a big smile on our faces. The nature of this charity's work ...
in the Best Charity category for the launch of National Anxiety Week for the National Phobics Society ...
SILVER AWARD Project: National Anxiety Week Press Launch Agency: Harrison Troughton Wunderman Creative director: Steve Harrison Art director: Richard Kenyon Copywriter: Nigel Webb Account manager: Jessica Brennan Client: National Phobics Society Anxiety Week co-ordinator: Amo Kalar The National...
Research showed Cancer Research UK was often perceived as remote and impersonal. However, the charity plays ... was worth about £250,000 in PR terms. The charity received positive and warm feedback from local fundraisers ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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