New hope for charity TV ads
09 Nov 2007 | by Our Parliamentary correspondent
The Government is to urge the Charity Commission to draw up new rules to allow charities, such as Greenpeace and Amnesty, to run campaigning ads on TV and radio.
Dye Holloway Murray has won the Breakthrough Breast Cancer account after the charity parted with Rainey Kelly Campbell Roalfe/Y&R. The agency will begin work on the charity's Fashion Targets Breast Cancer campaign.
The Government is to urge the Charity Commission to draw up new rules to allow charities, such as Greenpeace and Amnesty, to run campaigning ads on TV and radio.
Quiet Storm has won the advertising account for the Helen Bamber Foundation, a charity that provides services to the sufferers of human rights violations. The first work from the agency will feature the charity's chairwoman, Emma Thompson, in a viral and cinema ad about women who are illegally trafficked...
LONDON - The Government is to urge the Charity Commission to draw up new rules to allow charities, such as Greenpeace and Amnesty, to run campaigning ads on TV and radio.
The British Heart Foundation is on the hunt for a digital agency to handle a brief for its "food 4 thought" campaign.
The Parkinson's Disease Society has hired TDA to handle its £2 million creative account for the next three years. The agency won the account after a four-way pitch, and will launch its first activity next month.
Agencies should be more vocal about the good they and their staff do for charities and their communities, Lucy Aitken says.
The Children's Society has hired the digital agency Vivid Lime to work on a six-month search marketing brief. It will launch a campaign in September using pay-per-click, affiliate marketing and online partnerships.
The National Organisation on Foetal Alcohol Syndrome, a charity set up to work towards eliminating birth defects caused by alcohol consumption during pregnancy, has handed its above-the-line account to Grey London. The agency's first work will appear in the autumn.
The National Organisation on Foetal Alcohol Syndrome, a charity set up to work towards eliminating birth defects caused by alcohol consumption during pregnancy, has handed its above-the-line account to Grey London. The agency's first work will appear in the autumn.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.