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The World: Dublin - Drink-makers back EUR20m safe drinking campaign

Diageo, the C&C Group and Irish Distillers are among the manufacturers backing the initiative, which is being spearheaded by an independent charity called Meas. Meas is the Irish word for "respect ... for its account. The charity, launched four years ago, is already a significant spender, but its ...

Red Cross appoints Hurrell and Dawson

will highlight the charity's message that every victim of war has a right to be treated, and that ambulances ...

BHF seeks agency for 'get active' campaign

It has called a pitch, which is being handled by the AAR. The charity needs to have an agency in place in time to have work ready for April. David Barker, the head of communications at the BHF ... for each advertising brief. The charity provides the largest sum of funding towards heart research ...

Between the Lines: BHF dilutes its ad impact

The charity's logic is that it gets great creative ideas from hungry pitching agencies when it calls a pitch for each advertising brief it issues. Indeed, TBWA\London's recent work shows this system ... obvious solution would be for the charity to appoint a roster of agencies and ask them to compete ...

Wieden & Kennedy wins Save the Children creative role

the UK charity sector....The agency pitched against seven other shops, competing with Ogilvy Advertising in the final shoot-out. The contract will run for three years. The agency's first campaign will aim to raise awareness of the charity ... with the charity on its brand identity. The W&K managing director, Neil Christie, led the pitch process ...

Diary: On the QT ...

Obviously, it's not unusual for those in the ad industry to bid for charity, but what made this battle stand out from the rest was the prize: a two-week placement at Beattie's own agency. Cernis won, but with a side agreement that the juniors who picked up the placement would dislodge Beattie from his own ...

The Work: New Campaigns - UK

it difficult to talk about their feelings. Research carried out by the charity recently revealed that people ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.