LONDON - The Foundation for the Study of Infant Deaths has launched a hard-hitting new ad, featuring a series of women screaming out in pain.
LONDON - Brothers and sisters has created an ad promoting Arsenal FC's support for the Teenage Cancer Trust, featuring Gunners stars and a voiceover by Matt Lucas from Little Britain.
LONDON - The Internet Advertising Bureau and Media Trust are offering two London charities the chance to win an online marketing campaign, which will be created by a group of industry experts.
"For some reason, it is considered better to spend money paying people to pick up litter than it is to persuade people not to drop it in the first place. The litterbugs campaign, however, is an excellent example of a "Nudge" - astutely using social pressure to persuade the young that littering makes...
Cancer Research UK is on the hunt for a digital agency to handle its digital ad account.
LONDON - Cancer Research UK is on the hunt for a digital agency to handle its digital ad account.
LONDON - A children's charity has launched an attack on an ad for Orangina, which features sexually-charged animals romping in a forest.
Leo Burnett has scooped the ad account for the baby charity Tommy's without a pitch. The agency replaces JWT, which resigned the account in June due to creative differences.
Remember a Charity, the consortium of more than 150 charities set up to raise awareness of legacy donations, is on the hunt for an agency to handle its below-the-line business. The intermediary Freestyle Marketing is handling the pitch.
The British Heart Foundation has hired BEC to promote the planned launch of an information and support service for people at risk of developing heart conditions. The agency beat Tequila\London and 23Red in a pitch handled by the AAR.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
to remove filters