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BHF calls for new rules to limit junk-food ads

A report released by the charity says that food producers are making spurious health claims about foods that are high in fats, sugars and salt. The BHF said that some companies were manipulating legal loopholes to tempt consumers. The BHF's chief executive, Peter Hollins, said: "We are calling on the UK ...

The Work: New Campaigns - UK

charities are also highly focused in their fundraising. The viral film provides a twist on the theme ...

Hotline: Kidscape launches attack on Orangina ad

Kidscape, the children's charity, has launched an attack on an ad for Orangina, by the French

Children's charity slams raunchy Orangina ad

LONDON - A children's charity has launched an attack on an ad for Orangina, which features sexually

Close-Up: Live issue - Are teens new target of junk-food ads?

short when aiming at teens. The charity argues that as well as continuing to use the old reliable ...

The Work: New campaigns - UK

Touch DDB is promoting the facial-equality charity, Changing Faces, via a press and direct marketing campaign. According to a recent survey conducted by the charity, 90 per cent of us are inherently ...

The Work: Private view

by Christian Aid. The modular animation doesn't really bring the emotion of the story to life. Charity clients ... lot of charities out there trying to get my money and my vote. Did you know that Gaymers (3 ...

The Work: New UK campaigns: 16 May 2008

of the NSPCC s Childline service. Recent research by the charity shows that while awareness of the Childline ...

The Work: Private view

) ad; it must be the first charity ad that does not jump straight on the guilt button. Its bold idea ... with an explosion of colour. The only risk to this is that it could be a bit of a generic "charity" ad, and so ...

The Work: New Campaigns - The World

. The charity estimates that more than 20,000 girls are killed each year in India because of the financial ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.