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Cot death charity launches TV campaign

LONDON - The Foundation for the Study of Infant Deaths has launched a hard-hitting new ad, featuring a series of women screaming out in pain.

Arsenal stars promote cancer charity campaign

The ad is being shown online to promote the club's be a gooner. be a giver" campaign. Arsenal players will donate a day's wages to the charity, and will dedicate its Premier League match against Liverpool to the charity. Steve Shannon, creative director at brothers and sisters, said: "We were happy ...

BHF calls for new rules to limit junk-food ads

A report released by the charity says that food producers are making spurious health claims about foods that are high in fats, sugars and salt. The BHF said that some companies were manipulating legal loopholes to tempt consumers. The BHF's chief executive, Peter Hollins, said: "We are calling on the UK ...

Public View - Barnardo's 'break the cycle' by BBH

's charity Barnardo's.

Hotline: In Kind Direct approaches media agencies

In Kind Direct, a Prince's charity that redistributes new goods donated by manufacturers

TBWA lands Breakthrough Breast Cancer ad account

LONDON - TBWA\London has picked up the creative account for the charity Breakthrough Breast Cancer...,000. In recent years, the charity's campaigns have used TV and poster executions but the new push will run ... for the charity in 2008. ...

The Week: Media Reviews - MC&C nets Salvation Army

Christmas donor and fundraising drive, which the charity hopes will help raise more than £2 million.

Editorial: Will clients follow Govt's lead in backing adland?

, or for charities such as the British Heart Foundation (the sort of account that many agencies work on for free ...

The Work: Private view

and give to charities. Which means the advertising has to work even harder than before. The spot features a ...

Campaign Media Awards 2008: Best Public Sector and Charities Campaign

WINNER Title: Don't Drink And Drive Media agency: Carat Media director: Emma Sheenan Media planner: Chetan Murthy Creative agency: Leo Burnett Creative directors: Tony Malcolm, Olly Moore Account director: Richard Bookey Account planner: Nick Docherty Client: DfT THINK! Brand: Drink Drive...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.