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Hijacking hearts, boobs and minds

07 Dec 2011 | by Steve Stretton, Sarah Stratford, Archibald Ingall Stretton, Kris Hallenga, CoppaFeel!

started to feel a bit surreal. But we knew that loads of charities - and other people doing good ... differently. And properly different from the way that other breast cancer charities had done things before ... . Since when does a cancer charity hijack a TV sexline? There's still plenty more to do. We launched ...

Roger Moore and Dulux promote Unicef's 'own a colour' campaign

30 Sep 2011 | by Staff

dedicated Dulux microsite. All money raised will go directly to Unicef, the children's charity. Other ...

New Dairy Milk ad sets charity shop clothes dancing

06 May 2011 | by John Reynolds

Cadbury has taken inspiration from charity shop fashion and a 1980s hit for its latest Dairy Milk...The ad, created by Fallon, features dancing clothes in an initially lifeless charity shop. Individual clothes fall from the rails, rise from the floor and burst from cupboards, and the charity shop ... don t have to take our clothes off'. "Charity Shop" airs tonight and continues the Glass and a Half ...

MyAgency: Reclaim The Word

03 Dec 2010 | by James Easterbrook, MyAgency

and grants for film-makers, focusing attention on a range of human issues. This isn't just about charity ...

Amnesty enlists celebrities for maternity health call

12 Mar 2010 | by Sara Kimberley

The human rights charity wants the UK government to prioritise maternal and newborn health care globally to enable all women to access their basic right to health care. It is premiering its three ... -Motion and music by Tom Linden. The charity is also encouraging thousands of its supporters to send a Mother ...

Action for Children TV spot highlights issue of neglect

08 Mar 2010 | by Matt Williams

LONDON - Action for Children, the charity that aims to help improve the lives of young people...children in the UK are experiencing some form of neglect. The charity is aiming to raise 17m over ...

Save the Children launches legacy marketing campaign

19 Feb 2010 | by Matt Williams

the charity's supporters to continue donating even after they have passed on....pivotal periods in the charity's history. The film covers the year that Save the Children was set up in 1919, World War Two, the period in the 1970s when the charity became a household name and the present ... the charity develop during its 90-year history, and highlights the work that Save the Children has done ...

Cadbury backs Fairtrade album giveaway with Paolo Nutini ad

19 Feb 2010 | by John Reynolds

and its links with Ghanaian cocoa farmers with the launch of a charity single featuring Ghanaian music ...

Saatchi & Saatchi X launches anti-smoking campaign for QUIT

10 Feb 2010 | by Matt Williams

LONDON - QUIT, the anti-smoking charity, is launching an animated viral campaign to help raise

Celebrities back Great Daffodil Appeal in new Marie Curie campaign

26 Jan 2010 | by Matt Williams

The campaign, created by Delaney Lund Knox Warren, aims to raise awareness of the charity's Great Daffodil Appeal, an annual fundraising event promoting the work that the charity undertakes in producing nursing care for terminally ill people. The campaign spans TV, radio, print and online ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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