The Work: New campaigns - UK
15 Feb 2008
Exposure: National TV THE LOWDOWN: Booktrust, the charity that encourages people of all ages ...
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development manager, the National Trust Brief: Encourage its members to pledge a gift to the charity ... donations to the charity. The campaign, created by TDA, contains a booklet full of images of objects ...
Exposure: National TV THE LOWDOWN: Booktrust, the charity that encourages people of all ages ...
typical charity ad, and can't quite wipe the smile off its face from then on ("Fertiliser ... the gift ...
, it will never work for the Samaritans, but it does work for a lot of people, including some charities ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.