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The Work: New Campaigns - UK

development manager, the National Trust Brief: Encourage its members to pledge a gift to the charity ... donations to the charity. The campaign, created by TDA, contains a booklet full of images of objects ...

The Work: New campaigns - UK

Exposure: National TV THE LOWDOWN: Booktrust, the charity that encourages people of all ages ...

The Work: Private view

typical charity ad, and can't quite wipe the smile off its face from then on ("Fertiliser ... the gift ...

The Work: New campaigns - UK

THE LOWDOWN Shelter, the housing and homelessness charity, is launching a digital campaign to promote its ...

Claydon Heeley and ASH in BAT protests

LONDON - Action on Smoking and Health, the campaigning public health charity, has teamed up...and white lollipops, the charity aimed to parody BAT s marketing methods for its Lucky Strike cigarette ...

WCRS ads highlight winter problems of London's homeless

WCRS has unveiled a national TV, press, poster and radio campaign for the charity Centrepoint...WCRS has unveiled a national TV, press, poster and radio campaign for the charity Centrepoint, highlighting the plight of homeless young people during the winter months. The TV spot turns the typical charity scenario on its head by showing a man handing money to a girl on the street. However ...

HOTLINE

Simons Palmer, to pitch for its pounds 6 million advertising account. Springer s charity ...

LIVE ISSUE/POLITICAL ADVERTISING: What are the pitfalls of curbing political adspend? - And how are agencies set to react to campaign cash rules, Andrew Grice asks

, the right-wing pressure group, or unions running ads without catching charities like the RSPCA ...

DMB&B wins Victim Support campaign to promote helpline

Victim Support, a charity that offers counselling to people who have suffered as a result of crime...Victim Support, a charity that offers counselling to people who have suffered as a result of crime, has appointed DMB s first national advertising campaign. Helen Pegg, media and PR ... will attempt to raise awareness of the charity s services and target those, like young men, who it says ...

Blair considers ban on pre-election ads by pressure groups

said this week. He admitted the proposal would be controversial if, for example, charities ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.