The National Lottery is to focus on the good causes it helps, in an ad campaign due to break on Sunday (4 March).
Plan UK, the global children's charity, is to use facial recognition technology on a digital outdoor screen to show different creative treatments to men and women, to raise awareness of the restrictions on girls' freedom in developing countries.
The Alzheimer's Research Trust is reviewing its direct marketing account.
LONDON - Livability, the national disability charity, has appointed TDA to handle the advertising for its legacy fundraising work.
LONDON - Age Concern and Help the Aged are looking for an agency to handle their combined direct marketing account, following the recent merger of the two charities.
LONDON - An ad by the The Autism Trust encouraging Gordon Brown to call Polly Tommey, the charity's founder, has proven successful, after the Prime Minister responded to the ad and arranged a meeting.
"For some reason, it is considered better to spend money paying people to pick up litter than it is to persuade people not to drop it in the first place. The litterbugs campaign, however, is an excellent example of a "Nudge" - astutely using social pressure to persuade the young that littering makes...
The British Heart Foundation has hired BEC to promote the planned launch of an information and support service for people at risk of developing heart conditions. The agency beat Tequila\London and 23Red in a pitch handled by the AAR.
LONDON - The Government is to urge the Charity Commission to draw up new rules to allow charities, such as Greenpeace and Amnesty, to run campaigning ads on TV and radio.
WINNER Project: One In Four Women Agency: Craik Jones Watson Mitchell Voelkel Creative director: Rebecca Rae Art director: Olu Falola Copywriter: Rebecca Rae Account director: Laura Buckenham Client: Refuge Refuge charged Craik Jones Watson Mitchell Voelkel with creating a campaign to raise...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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