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RSPCA calls review of £5m DM account

The RSPCA, the animal-welfare charity, has called a review of its estimated £5 million direct...The charity is reviewing the business after the demise of the incumbent, Whitewater, which went into administration last month. Whitewater had worked with the RSPCA for nine years after it picked up the account in 2003 from Rapp. The review covers all elements of the direct marketing handled by Whitewater, from ...

National Trust calls review of DM account

-ordinated by Agency Insight, to develop an overarching brand strategy to widen the charity's appeal to a new audience. The charity's DM activity includes its annual "For ever, for everyone" campaign, created by DMS, that raises ...

ASA raps Scotland's panda 'gift' claim

been leased from China at no cost. They admitted, however, that the charity that owns Edinburgh Zoo ...

National Lottery campaign spotlights charity funding

The National Lottery is to focus on the good causes it helps, in an ad campaign due to break on Sunday (4 March).

Charity to run gender recognition outdoor ad

Plan UK, the global children's charity, is to use facial recognition technology on a digital....". The ad forms part of a wider campaign created by Shine Communications, running under the charity ... Story', to create a personalised story book to drive consumer awareness about the charity and its work ...

Meteorite picks up Scope business

Scope, the disability charity, has appointed Meteorite to handle its digital and direct marketing

Royal British Legion kicks off £3m DM pitch

The Royal British Legion, the charity that supports people who have served or are serving...be responsible for overseeing the charity's website. The review is being led by the Royal British Legion's procurement department. The charity currently works with Tangible on its direct marketing account ...

World Vision calls £2 million review

The charity has approached a selection of agencies regarding the business, and is holding ... for handling all of the charity's marketing activity, which predominantly consists of DRTV, print and direct ... for the charity aimed to encourage more people to sign up to the World Vision Child Sponsorship initiative ...

Stroke Association reviews direct business

The Stroke Association, the charity specialising in research and health education around...with the charity, which uses Delaney Lund Knox Warren on its creative account. Recent advertising activity from ...

Alzheimer's charity kicks off DM review

The charity, which has previously used specialist fundraising agencies to create its communications, has contacted a number of DM agencies about the business. ART is the UK's largest dedicated financier of dementia research, with more than 14m in active grants. Earlier this year, it launched its ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.