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One2One launches Group Text services with Claydon Heeley

A mailing masquerading as a charity communication is One2One's chosen way of telling customers...The mailpack, through Claydon Heeley Jones Mason, spoofs charity mailings with a logo from The Thumb Preservation Society and the line: Save your thumbs. However, copy stating This is not a genuine charity, it's just a bit of fun from One2One dispels the notion. Group Text is a new service that allows ...

CAMPAIGN DIRECT: REVIEW (IN ASSOCIATION WITH ROYAL MAIL)

given money to this charity, we re pleased to see the cost-effective format, which takes the reader ... charity account, it seems especially churlish to nit-pick. And who produced the Centrepoint ...

DIRECT NEWS: WWAV pushes BT to set up donations by phone for charities

the donation to the charity for a small handling fee. BT has said the system could be put into place ... of WWAV, which handles the full-service accounts for charities such as Oxfam and the NSPCC, countered ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.