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Missing People asks viewers to pick up the phone

Missing People, the independent charity that offers support for missing people and their families...and Missing People, in which he asks the charity to let his mother know that he is OK. The ad ends ... was challenging can you raise awareness of a vital new number for a charity whose work is not well known ... the charity exists, and who we are here to help. What's more it communicates the number in the most effective ...

Prince's Trust recruits entrepreneurs to inspire jobless youth

press, outdoor and digital activity. It launches next week. The charity works with 13-30 year olds ... . Each entrepreneur is developing a range of charity products alongside their mentee. The revenues will go to further helping the charity s cause. Martina Milburn, chief executive of The Prince s Trust ...

Time to Change mental health campaign calls account review

Time to Change, the mental health awareness campaign run by the charities Mind and Rethink Mental

'Embarrassed' WPP supports war veterans after creating Falklands ad

WPP's Y&R network will make a contribution to war veterans' charities in an attempt to compensate

RSPCA calls review of £5m DM account

The RSPCA, the animal-welfare charity, has called a review of its estimated £5 million direct...The charity is reviewing the business after the demise of the incumbent, Whitewater, which went into administration last month. Whitewater had worked with the RSPCA for nine years after it picked up the account in 2003 from Rapp. The review covers all elements of the direct marketing handled by Whitewater, from ...

RNIB appoints Arthur London to £1.5m ad account

beneficiaries, which significantly contribute to the charity. Last month, RNIB launched a 90-second TV ad that asks viewers to donate 3 a month to enable the charity to support blind and partially sighted people ...

Prostate Cancer Charity seeks agency for ad account

The Prostate Cancer Charity, which encourages men to grow moustaches in November, is looking...Louise Jordan voiced their support for the charity's goals. The last major above-the-line campaign by The Prostate Cancer Charity was in 2009 when it hired Exposure to create integrated activity to support the charity's partnership with the Tour of Britain, a free summer cycling event. More recently, the charity ...

National Trust calls review of DM account

-ordinated by Agency Insight, to develop an overarching brand strategy to widen the charity's appeal to a new audience. The charity's DM activity includes its annual "For ever, for everyone" campaign, created by DMS, that raises ...

BHF follows Vinnie Jones with Corrie heart attack ads

the charity taking a more serious approach after the success of its light-hearted viral featuring Vinnie ... , although ITV stressed the charity had no influence over the storyline and there is no BHF product placement ... , to online, social media activity, and a licensing deal allowing the charity to feature images of Audrey ...

Save the Children hires Steak to improve digital ROI

Steak takes over the account this month, replacing Agenda 21 after a competitive pitch. It will handle the charity's ongoing acquisition campaign, which includes the "Build it for babies" fundraising appeal intended to raise 1m to build seven health clinics in Bangladesh. Save the Children is looking ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.