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National Trust launches Wallace and Gromit ads

28 May 2012 | by Matthew Chapman

The charity is running a press campaign created by MBA with mini animations embedded in the creative that can be unlocked by pointing an Aurasma-enabled mobile device at the creative. Additional augmented reality content in the augmented reality campaign includes a behind-the-scenes look at the duo ...

The National Trust turns to Facebook for Great British Day Out

01 May 2012 | by Sarah Shearman

brand strategy to deliver the charity's core charitable purpose, while broadening its appeal. llow ...

TfL blocks 'gay cure' bus campaign flagged by CBS Outdoor

13 Apr 2012 | by Maisie McCabe

and Christian therapy. The ad campaign was booked by Core Issues, a Christian charity that says it provides ... !" and links back to the charity's equal marriage campaign website. Dr Mike Davidson, co ...

National Lottery campaign spotlights charity funding

29 Feb 2012 | by Ed Owen

The National Lottery is to focus on the good causes it helps, in an ad campaign due to break on Sunday (4 March).

ASA bans 'balls out' rock ad

25 Jan 2012 | by John Reynolds

of complaints to the Advertising Standards Authority (ASA), including one from Imkaan, a charity for women from ethnic backgrounds who have been victims of abuse and violence. The charity said the ad was offensive ...

Rethink Mental Illness in ad drive

28 Nov 2011 | by Sara Kimberley

The charity Rethink Mental Illness is launching a striking ad campaign to raise awareness of mental...Created by M C Saatchi, the campaign, called 'If Only', features eye-catching pictures of a brain with a plaster on it. The ads aim to raise awareness of mental illness and direct people to the charity where they can get support and practical advice. The campaign will launch today (28 November) online ...

Anti-slavery charity launches digital campaign

28 Nov 2011 | by Sara Kimberley

abolishing", appears on screen, alongside a link to the charity's website. The executive creative director ...

Tories give up party political broadcast slot for East Africa

05 Oct 2011 | by Maisie McCabe

slot for a charity, when it airs a special film this evening to raise awareness of the drought in East

Glamour model in ballsy ad for Male Cancer awareness

19 Sep 2011 | by Sara Kimberley

to the charity's website and is supported by an ambient teaser campaign in London. The film's online seeding ... and daring charity and we are hugely proud of this important film. "Our aim is to educate young men about ...

Greenpeace offers £5,000 budget to create anti-VW ad

06 Sep 2011 | by Matthew Chapman

The environmental charity has launched a competition for film enthusiasts to create a one ... by the charity, which will comprise members of the creative community. Greenpeace campaigner Richard George ... that will be pushed out by Greenpeace around the world." The charity says it is using the medium of cinema ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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