Two decades of tuning in to commercial radio
24 May 2012 | by Maisie McCabe
, there has been some decent work for charities (such as Publicis London's prostate cancer ad with Ricky ...
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National Trust launches Wallace and Gromit ads
28 May 2012 | by Matthew Chapman
The charity is running a press campaign created by MBA with mini animations embedded in the creative that can be unlocked by pointing an Aurasma-enabled mobile device at the creative. Additional augmented reality content in the augmented reality campaign includes a behind-the-scenes look at the duo ...
Lifeline: Tatler
10 May 2012
", "Hope" and "Charity". "We are delighted to be in bed with Rigby Peller," Reardon enthuses. "I shall be wearing nothing but Faith, Hope or Charity for the foreseeable future." September 2011: And she ...
The National Trust turns to Facebook for Great British Day Out
01 May 2012 | by Sarah Shearman
brand strategy to deliver the charity's core charitable purpose, while broadening its appeal. llow ...
Things we like
26 Apr 2012
The British Heart Foundation has created some excellent content in recent years, especially the award-winning The Angina Monologues stage show. This week, the charity continued with its activity to target women with a link to a storyline in Coronation Street that saw the character Audrey Roberts ...
Save the Children hires Steak to improve digital ROI
16 Apr 2012 | by Matthew Chapman
Steak takes over the account this month, replacing Agenda 21 after a competitive pitch. It will handle the charity's ongoing acquisition campaign, which includes the "Build it for babies" fundraising appeal intended to raise 1m to build seven health clinics in Bangladesh. Save the Children is looking ...
TfL blocks 'gay cure' bus campaign flagged by CBS Outdoor
13 Apr 2012 | by Maisie McCabe
and Christian therapy. The ad campaign was booked by Core Issues, a Christian charity that says it provides ... !" and links back to the charity's equal marriage campaign website. Dr Mike Davidson, co ...
National Lottery campaign spotlights charity funding
29 Feb 2012 | by Ed Owen
The National Lottery is to focus on the good causes it helps, in an ad campaign due to break on Sunday (4 March).
The rise of ad sales spells new era at Microsoft
26 Jan 2012 | by Jeremy Lee
work: Arsenal FC, music, writing, playing, reading, going to gigs, "dad stuff" and charity work ...
ASA bans 'balls out' rock ad
25 Jan 2012 | by John Reynolds
of complaints to the Advertising Standards Authority (ASA), including one from Imkaan, a charity for women from ethnic backgrounds who have been victims of abuse and violence. The charity said the ad was offensive ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
