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Dawn French to voice Tesco charity cancer ads
12 Jan 2011 | by Ed Owen
Sargent charity....The campaign, by Red Brick Road and with media handled by Initiative, will launch on 19 January. It encourages shoppers to buy a selection of 60 products, with 5p from each sale going to the charity, which will be paid by the participating brands. Promotions begin in-store on 19 January. The TV and radio ad ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
