28 May 2012
| by Matthew Chapman
The charity is running a press campaign created by MBA with mini animations embedded in the creative that can be unlocked by pointing an Aurasma-enabled mobile device at the creative.
Additional augmented reality content in the augmented reality campaign includes a behind-the-scenes look at the duo ...
25 May 2012
| by Loulla-Mae Eleftheriou-Smith
Missing People, the independent charity that offers support for missing people and their families...and Missing People, in which he asks the charity to let his mother know that he is OK.
The ad ends ...
was challenging can you raise awareness of a vital new number for a charity whose work is not well known ...
the charity exists, and who we are here to help. What's more it communicates the number in the most effective ...
18 May 2012
| by Sara Kimberley
Charity One Life is launching a campaign to support its Guinness World Record attempt
17 May 2012
Rarely does an ad provoke such outrage across continents that Sir Martin Sorrell - arguably the most powerful figure in global communications - has to apologise for it.
Indeed, there has not been such a rumpus since the summer of 2009. That was when the conservation charity WWF and DDB Brasil were ...
15 May 2012
| by Loulla-Mae Eleftheriou-Smith
press, outdoor and digital activity. It launches next week.
The charity works with 13-30 year olds ...
.
Each entrepreneur is developing a range of charity products alongside their mentee. The revenues will go to further helping the charity s cause.
Martina Milburn, chief executive of The Prince s Trust ...
10 May 2012
| by Anne Cassidy
WPP's Y&R network will make a contribution to war veterans' charities in an attempt to compensate
03 May 2012
: Promote the helpline of this suicide-prevention charity to young men in London
Agency: Global Radio ...
03 May 2012
| by Jonathan Burley, executive creative director, CHI & Partners
in marketing. As an industry, unless we are handing out gongs to mawkish charity ads at awards shows, we ...
01 May 2012
| by Sarah Shearman
brand strategy to deliver the charity's core charitable purpose, while broadening its appeal.
llow ...
30 Apr 2012
| by Sara Kimberley
beneficiaries, which significantly contribute to the charity.
Last month, RNIB launched a 90-second TV ad that asks viewers to donate 3 a month to enable the charity to support blind and partially sighted people ...
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