10 May 2012
| by Maisie McCabe
Time to Change, the mental health awareness campaign run by the charities Mind and Rethink Mental
03 May 2012
| by Sara Kimberley
The RSPCA, the animal-welfare charity, has called a review of its estimated £5 million direct...The charity is reviewing the business after the demise of the incumbent, Whitewater, which went into administration last month.
Whitewater had worked with the RSPCA for nine years after it picked up the account in 2003 from Rapp.
The review covers all elements of the direct marketing handled by Whitewater, from ...
30 Apr 2012
| by Sara Kimberley
beneficiaries, which significantly contribute to the charity.
Last month, RNIB launched a 90-second TV ad that asks viewers to donate 3 a month to enable the charity to support blind and partially sighted people ...
26 Apr 2012
| by Jeremy Lee
The Prostate Cancer Charity, which encourages men to grow moustaches in November, is looking...Louise Jordan voiced their support for the charity's goals.
The last major above-the-line campaign by The Prostate Cancer Charity was in 2009 when it hired Exposure to create integrated activity to support the charity's partnership with the Tour of Britain, a free summer cycling event.
More recently, the charity ...
26 Apr 2012
| by Sara Kimberley
-ordinated by Agency Insight, to develop an overarching brand strategy to widen the charity's appeal to a new audience. The charity's DM activity includes its annual "For ever, for everyone" campaign, created by DMS, that raises ...
12 Apr 2012
| by Maisie McCabe
The charity currently works with Omnicom s Rapp on its direct response media planning and buying, while the Publicis shop ZenithOptimedia handles the buying for its above-the-line campaigns ...
.
Last month, the charity launched a campaign called "don t wait until you re certain" to encourage ...
22 Mar 2012
| by Anne Cassidy
.
It will be responsible for evolving perceptions of the charity and "opening up conversations with new and existing ...
22 Mar 2012
| by Ian Darby
Spindler, has handled much of the charity's advertising activity, which spans TV, press and direct response ...
08 Mar 2012
| by Sara Kimberley
The charity is looking for an agency through the intermediary Creativebrief.
St Luke ...
the business from JWT after a five-way pitch.
The review comes as the charity looks to refine its strategy ...
to also target beneficiaries, which significantly contribute to the charity.
Vicki Cookson, the head ...
10 Feb 2012
| by Daniel Farey-Jones
and CDP.
They won a DMA gold for their work on the charity IFAW and a Campaign Big award for a child ...