11 May 2001
| by CAROL REAY, the chairman of Great Ormond Street Children's
Charity and chairman of NABS
If truth be told, most people are fascinated by themselves. I
happen to believe that an individual truth such as this tends to apply
on a collective basis as well. The communications business is one such
collective and it loves to be absorbed with details about itself.
Witness the way advertising...
22 Feb 2007
| by James Hamilton
London -- Leonard Cheshire, the UK’s leading disability charity, has approached agencies with a...for disabled people in the UK. However, recent carried out by the charity revealed that only one in five people under the age of 35 had heard of Leonard Cheshire; an even smaller number knows what the charity ...
-launch Leonard Cheshire towards the end of the year. As a charity, our remit is to change society s attitudes ...
12 Nov 1999
| by MIKE WALSH, chief executive of Ogilvy &
on the relationship between agencies
and charities from an interested dual perspective: as well as running
Ogilvy...charities face. The challenge is way beyond the bounds of simple
selling.
How do agencies and charities get into these difficult situations? The
Saatchis/NSPCC situation is far from unique.
Quite simply, the relationship between charity and agency often comes to
resemble a somewhat Faustian ...
05 Aug 2011
| by Matt Williams
JWT London will develop and create a new ad campaign for Aspire after the spinal injuries charity...In June, JWT, working with the Media Trust, invited UK charities to apply for free help with their marketing in 2011.
Four organisations were shortlisted to pitch for the prize, with the winner chosen by a panel that included the former JWT chairman Jeremy Bullmore, JWT's head of planning, Tony Quinn ...
24 Jan 2011
| by Katherine Levy
Sir Martin Sorrell has backed the UK's oldest children's charity, Coram, offering the services...and gives them a better chance in life." Coram claims to be the UK's first children s charity, established ...
.
Historical figures who have given money to the charity include Charles Dickens, George Frederic Handel ...
02 Dec 2005
The charity, the UK's largest supporter of the over-50s, has approached
an undisclosed number ...
Carruthers Coleman Priest. However, it stopped
working with the charity a year ago. In its marketing over the past two years, the charity has promoted its
commercial arm, Age Concern Enterprises, a division ...
27 Oct 2011
| by Sara Kimberley
Agency Republic will be responsible for digital work including social media activity for the charity's innovations team to recruit new donors.
The agency will work with the team to help drive new ...
that includes Abbott Mead Vickers BBDO, Rapp, Rapier and The Good Agency.
Recent activity from the charity ...
01 Feb 2011
| by Sara Kimberley
Anti-smoking charity Quit UK is targeting book lovers as part of its new campaign, timed for when...The campaign by Iris launches today (1 February) and features doctored inserts that have placed into a number of books in second-hand bookshops, Quit UK's charity shops, coffee shops, community centres, book-vending machines and book clubs.
The insert that has been placed before the final chapter ...
02 Sep 2010
| by Anne Cassidy
One, the foreign aid charity fronted by Bono and Bob Geldof, has appointed Bartle Bogle Hegarty.... The charity has more than two million members and fights against extreme poverty and preventable disease ...
09 Nov 2007
| by Our Parliamentary correspondent
The Government is to urge the Charity Commission to draw up new rules to allow charities...sources said it intended to give charities
freedom to run political as well as fundraising campaigns ...
governing charities." It is unclear whether pressure groups that are not charities would
benefit. Some ...
option would be for this
rule to be relaxed. Gordon Brown said: "It is important that charities ...