Fans rank Bruce Lee fights in online promotion
08 Aug 2003 | by Jennifer Whitehead,
preview some of Lee's most famous fights, including his meeting with the 7' tall basketballer Kareem Abdul ...
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Matrix-Data appoints head of sales
26 Jun 2008 | by Staff
LONDON - Matrix-Data has hired Steve Hamlet as head of sales and Abdul Samura as sales manager.
DIRECT MARKETING: TV’S OLD GUARD LEARNS TO LIVE BELOW THE LINE - Mainstream advertisers traditionally turned to TV. But, Robert Dwek finds, many are now getting better results with a direct approach
10 Oct 1997 | by ROBERT DWEK
). The campaign did wonders for the brand s flagging market share. Radion s brand manager, Toffael Rashid ...
CAMPAIGN DIRECT: ISSUE - Why Radion opted for bus tickets rather than TV
25 Apr 1997 | by ROBERT DWEK
shrunk to a washed-out 1.8 per cent. A radical rethink was needed, and Toffael Rashid, the brand ... , Rashid says. Brann Direct was chosen to orchestrate the campaign. One of the largest traditional ... by some clients as a genuinely through-the-line agency. Rashid says: I don t perceive Brann to be a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
