View From The Top: International Ambition
19 Mar 2004
planning its Pakistan launch. PR has been managed on a 'shoestring' budget - marketer Abdul-Hamid Ebrahim ...
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planning its Pakistan launch. PR has been managed on a 'shoestring' budget - marketer Abdul-Hamid Ebrahim ...
planning its Pakistan launch. PR has been managed on a 'shoestring' budget - marketer Abdul-Hamid Ebrahim ...
On the surface, Toffael Rashid s role as head of marketing for south-west London laundrette...On the surface, Toffael Rashid s role as head of marketing for south-west London laundrette ... t any old cleaner. Backed by the might of Unilever, Britain s biggest FMCG marketer, Rashid s company ... products, says Rashid. The business is about delivering a high quality branded service and that means ...
shrunk to a washed-out 1.8 per cent. A radical rethink was needed, and Toffael Rashid, the brand ... , Rashid says. Brann Direct was chosen to orchestrate the campaign. One of the largest traditional ... by some clients as a genuinely through-the-line agency. Rashid says: I don t perceive Brann to be a ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.