Betfair mounts campaign around Cheltenham Festival
11 Mar 2008 | by Ed Kemp
to coincide with the Cheltenham Festival....converting a local pub into the Betfair Arms for the duration of the festival, which concludes this weekend ...
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Focus on ... The Cheltenham Festival
26 Feb 2008
The festival is one of the UK's biggest race meetings. Its highlight is the totesport Cheltenham...- Over the four-day festival, £3m in prize money is awarded, with an on-site betting turnover of about £25m. Across the UK, more than £500m is wagered on the 25 races. - About 230,000 visitors attend, of whom 66% are ABC1s and more than 60% are men. - This year's sponsors include Seasons Holidays ...
Cheltenham Festival demonstrates resilience to sponsorship downturn
10 Mar 2009 | by Daniel Farey-Jones
LONDON - The Cheltenham Festival's sponsorship income is on course to equal last year's total after...on Friday, the final day of this week's festival -- previously sponsored by The Racing Post ... and used to run a VIP shuttle service at the racecourse. Cheltenham is set to generate 3.5m- 4m from ... ." The festival persuaded all sponsors mid-contract to continue their deals, including Ryanair, Seasons Holidays ...
141 launches Racing UK campaign for Cheltenham Festival
07 Mar 2007 | by Nikki Sandison
It will be ready in time for the start of the four day Cheltenham Festival, which begins on March ... the festival, and promotes a special subscription rate of 10 a month. The design features horses and jockeys ... racing enthusiasts a rail-side seat for this exclusive festival and we have succeeded in promoting ...
Focus on ... HSBC Cheltenham Jazz Festival
15 Apr 2008
The festival, now in its 13th year, hosts an array of British and international jazz acts...- Performers this year will include Eartha Kitt, Ruby Turner, Bill Frisell, Van Morrison, Mr Scruff and the BBC Big Band. - About 15,000 ABC1 visitors attend. Sponsors include BBC Radio 2 and Budvar, and the event receives national press and TV and radio coverage. - Last year's festival ...
Consumer/Travel - CrossCountry relies on horse power
28 Apr 2010 | by Cathy Wallace
Campaign: 'Extra Horse Power' - Cheltenham Festival 2010...to the prestigious Cheltenham National Hunt Festival from various locations across Britain. The four-day festival, the highlight of the jump racing calendar, includes the coveted Champion Hurdle and Cheltenham Gold Cup ... to the Cheltenham Festival - a five per cent increase on the same week during 2009. The number of click ...
Branding brief: Cheltenham Literature Festival unveils fresh identity
14 Oct 2008
The 2008 Cheltenham Literature Festival, which runs until 19 October, has unveiled a fresh identity
Coral apes Hollywood's golden age for Cheltenham push
03 Mar 2006 | by Suzanne Bidlake
on the Cheltenham Festival, the UK's biggest steeplechase and hurdle racing event....of the Cheltenham meet, in-store and direct mail materials will show the word "Cheltenham" written in cinematic ... as driving momentum throughout the festival itself, via creative tactics which focus on the racing highlights ...
Paper Round (18 March) - a look at the day's newspapers
18 Mar 2010 | by Sarah Johnson
, as Cheltenham Festival leads to more betting promotions....and The Independent follows up its university funding report. As the Cheltenham Festival continues, so do free bets ...
Paper Round (15 March) - Which clients are advertising in the national press?
15 Mar 2011 | by Sarah Johnson
of the Cheltenham Festival and the Olympics, as the Games' marketing strategy gathers pace....The majority of the papers include a Cheltenham pull-out with both The Sun and the Daily Express ... Express offers a 3 bet with Coral . The Daily Mail offers the chance to win a 250 bet at Cheltenham, and a guide to the festival accompanies with The Times. The Daily Telegraph meanwhile promotes a ...
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