Betfair mounts campaign around Cheltenham Festival
11 Mar 2008 | by Ed Kemp
to coincide with the Cheltenham Festival....converting a local pub into the Betfair Arms for the duration of the festival, which concludes this weekend ...
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Focus on ... The Cheltenham Festival
26 Feb 2008
The festival is one of the UK's biggest race meetings. Its highlight is the totesport Cheltenham...- Over the four-day festival, £3m in prize money is awarded, with an on-site betting turnover of about £25m. Across the UK, more than £500m is wagered on the 25 races. - About 230,000 visitors attend, of whom 66% are ABC1s and more than 60% are men. - This year's sponsors include Seasons Holidays ...
Focus on ... HSBC Cheltenham Jazz Festival
15 Apr 2008
The festival, now in its 13th year, hosts an array of British and international jazz acts...- Performers this year will include Eartha Kitt, Ruby Turner, Bill Frisell, Van Morrison, Mr Scruff and the BBC Big Band. - About 15,000 ABC1 visitors attend. Sponsors include BBC Radio 2 and Budvar, and the event receives national press and TV and radio coverage. - Last year's festival ...
Branding brief: Cheltenham Literature Festival unveils fresh identity
14 Oct 2008
The 2008 Cheltenham Literature Festival, which runs until 19 October, has unveiled a fresh identity
Direct News brief: Coral to back offering
08 Mar 2006
Coral, the bookmaker, is to back its offering for the Cheltenham Festival horseracing event
Direct: Betfair satirises traditional rivals
14 Mar 2007
gamblers and encourage betting on this week's Cheltenham Festival horse-racing meet.
Direct news brief: William Hill embarks on drive
16 Mar 2005
William Hill is embarking on a direct mail drive in the run-up to the Cheltenham Festival. Direct
Media brief: William Hill launches campaign
03 Mar 2009
William Hill has launched a six-sheet campaign to target gamblers during next week's Cheltenham
Media News brief: Racing Post achieves record sales
20 Apr 2005
2004. The paper enjoyed strong sales during the Cheltenham Festival. RacingPost.co.uk drew a record 73
Direct: Racing UK runs direct campaign to add subscribers
14 Mar 2007
of this week's Cheltenham Festival. The work, created by 141/Worldwide, includes inserts in bookmakers
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
