Trinity unites for dog racing supplement
19 Apr 2004 | by MediaWeek
strategy. At the Cheltenham Festival in March, several Trinity Mirror regional titles carried ...
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Sportsman partners with Sky and Setanta
06 Mar 2006 | by Sheelagh Doyle
Highlights. The newspaper, which publishes its first issue on 22 March, a week after the Cheltenham Festival ...
Betfair is first C4 betting advertiser
11 Mar 2008 | by Fiona Ramsay
spot ad package in Channel 4 Racing and the Cheltenham Festival, with ads in C4 s afternoon racing coverage, plus two 30-second spots per day during this week s festival. Channel 4 is also looking to find ... spot package. We are also looking at exclusivity for advertisers for festivals such as Glorious ...
Betfair is first C4 betting advertiser
11 Mar 2008 | by Media Week
spot ad package in Channel 4 Racing and the Cheltenham Festival, with ads in C4's afternoon racing coverage, plus two 30-second spots per day during this week's festival. Channel 4 is also looking to find ... spot' package. We are also looking at exclusivity for advertisers for festivals such as Glorious ...
Liddiment attacks BBC at festival
30 Aug 2001 | by MediaWeek
Liddiment attacks BBC at festival...Liddiment: attack on BBC bosses David Liddiment made an impassioned attack on the governors of the BBC at this year's Edinburgh festival. ITV's director of channels said the battle for ratings was putting the "soul of British television in danger" and said the BBC is no longer providing ...
Festival flop tries again
14 May 2004 | by MediaWeek
The Advertising Festival is to be staged again this year, despite the problems that dogged...But this time around organizers have cut the festival down to size – by making it a two-day occasion, instead of four, and holding it at a smaller venue. Festival president Carl Tooney ... . Last year’s festival, at Disneyland Paris, ran into difficulties when the key speaker, WPP boss Sir ...
Festival deal for RSVP
19 May 2004 | by MediaWeek
RSVP partners IPC Ignite! and Viacom Brand Solutions have announced a music festivals partnership...The Strongbow Rooms have become a regular feature on the UK festival circuit, a ... and MTV from all the UK ’s major festivals, plus games, galleries, features and festival news. Strongbow will also sponsor nme.com’s entire festival news coverage. On air, The Strongbow ...
Sledge to promote smoothie festival
28 Mar 2007 | by Ellen Bennett
The 1.5 million live brand experience account aims to take innocent s live Fruitstock summer festival to the next level. Sledge s sales and marketing director, Ian Irving, said the company would be looking to reach new audiences by expanding Fruitstock. The pitch was handled by the Marketing ...
Egmont readies festive promotions
07 Dec 2007 | by Fiona Ramsay
LONDON - Egmont Magazines is looking to drive sales of its Power Rangers and Disney Princess children's magazines by offering the titles as stocking filler gift packs for Christmas.
Debenhams backs Virgin's festivities
28 Nov 2006 | by Media Week
Virgin Radio has signed Debenhams department stores as its first Christmas brand sponsor.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
