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his way around this year's festivals?...an unparalleled summer for live music. There have been more festivals than ever, with something to suit pretty ... to get in on the act. But with so many clamouring to be part of the festival circuit, the pressure is on to stand out. There is certainly no shortage of options. Festival sponsorship can mean a brand having its ...
LONDON - Summer is nigh, and with it will come a host of festivals backed by big brand partners....Over the occasionally cold, and often wet, British summer, the muddy fields of music festivals ... of the alternative high-on-life (and other substances) scene, festivals have morphed into multimillion-pound, brand ... festival calendar (see list below). Mobile operators Virgin Mobile and O2 lead the pack in the telecoms ...
for the first ever International Scotch Whisky Festival....for the first ever International Scotch Whisky Festival. It takes place from 27 October to 2 November ... for the festival, which is expected to attract over 4,000 visitors. Negotiations are underway with a wide ... pounds 5 million in tourist income. If successful, the Festival will be staged on an annual basis. ...
LONDON - The National Magazine Company is launching a month-long festival, called 30 Days...The festival, which opens on September 1 2008, will span the UK and involve in-store shopping competitions, fashion shows, blogs, cocktail parties, fashion workshops, tickets to events and consumer ... at a London gallery. The festival will be supported online by a large integrated marketing campaign ...
Fashion firm Diesel is staging a consumer PR pitch for its music festival....in the running for the brief is Coalition PR, which handled PR for the most recent festival, held in May ... . Three of the acts - DJ Yoda, Souvenir and Magic Star - that have performed at the festival have since ... 's awards were held at London's Fabric club. The venue for 2003 has yet to be decided. PR for the festival ...
LONDON – The Cannes Lions International Advertising Festival is to honour creative excellence...in this area," a spokesperson for the festival said. Other additions to the festival include a new award ...
GlaxoSmithKline is planning a major sampling drive at this summer's music festivals to support...Cartmell, will see thousands of samples handed out at summer music events such as the V festival ...
Ecover, the eco-friendly cleaning brand, is to embark on live marketing activity at UK festivals...The brand has appointed experiential agency Closer to handle the activity, which will run at family-focused festivals Cornbury in Oxfordshire, Latitude in Suffolk, and Camp Bestival in Dorset ... is delighted to be able to play a role in bringing Ecover to British families with festival activity ...
consumers have been going to festivals in droves this year, providing a big opportunity for brands....A couple of years ago, The Ordinary Boys opened their set at the O2 Wireless festival by asking ... important than ever. The awkward co-existence of brands and bands has vexed marketers for years. Fest-ivals ... brands to reassess their presence at festivals. How-ever, he believes that the opportunity to reach ...
LONDON - In the UK there were 555 summer festivals, attended collectively by more than 3m people...partnering an existing festival. The scale and energy of established properties such as Glastonbury and the V Festival are difficult to replicate. However, brands such as Sony Ericsson have proved that taking the risk ... in festivals. Gaymers erected a brand experience tent - featuring apple and pear trees and a karaoke machine ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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