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CAMPAIGNS: Orange sets up bespoke music event - Consumer PR

of music festivals and club nights....In Northern Ireland, however, there was no suitable event available for sponsorship, so the network decided to organise its own three-day festival, Orange Enjoy Music Belfast '01, and to make it a 'community event' with an educational element. Making Waves Communications was tasked with handling PR ...

Campaigns: Sponsorship - Homing in on the cult of the spinmasters

nightclub. Homelands is a dance music festival held simultaneously at outdoor locations in England ... dance festival. It aimed to do this by using press coverage, the internet and a competition to find ... boards across UK-based web sites. In the run up to the festival the agency approached the press ...

Orange hands MacLaurin all literary work

as the London Literature Festival - runs at three different theatres until December and then recommences from ...

NEWS: FFi pushes VodaZap! buzz to youth

Vodapage, the paging arm of the Vodaphone Group, has signed up youth PR outfit FFi to manage the launch of its digital messaging service. The public relations contract for VodaZap! is worth an estimated pounds 50,000 in fees. The pager product is a sponsor at this weekend s dance festival ...

NEWS: STOP PRESS

agencies, including Banbury-based JBA PR. Barkers to boost Glasgow arts festival Barkers Scotland has won the account to promote this year s Glasgow Festival of Visual Arts, following a three ...

NEWS: STOP PRESS

. Pickford picked for Edinburgh TV Festival Julie Pickford has been appointed press and PR director of this year s Edinburgh International Television Festival, which runs from 23-26 August. Casey ...

Vodafone leads way on branded content

brands today, Vodafone has avoided simply slapping its logo on the standard circuit of festivals and gig ...

Youth Marketing: Mobile mania

sponsorships, including being headline sponsor of the V Festival for the past five years,' says Virgin Mobile ... , the PR team will launch a 'Hunt the face of the V Festival' competition with Storm Models, which Bonny ...

Media Analysis: Mobile mags aim for higher quality

) through its Megastores and V Festivals. Orange has its own shops, but you go in them to buy phones ...

CAMPAIGNS: Youths led to salivate over new handset - Consumer PR

of the eight European markets the opportunity to visit the Cannes Film Festival to drool over the stars. MTV ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.