Search results for Cheltenham Festival

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THIS WEEK: Cheltenham & Gloucester is extending ...

Cheltenham Run to make you richer campaign with a new execution for its Direct 30 high interest...Cheltenham Run to make you richer campaign with a new execution for its Direct 30 high interest account. The 40-second ad, which breaks this week, uses computer animation to create shoals of fish and an octopus. The K Advertising-created ad continues Cheltenham s underwater theme ...

THIS WEEK: Cheltenham and Gloucester ...

Cheltenham and Gloucester launches its first national campaign this week to push itself as the UK...Cheltenham and Gloucester launches its first national campaign this week to push itself as the UK s most cost-efficient mortgage lender. The 60- second ad, through K Advertising, compares the speed of a modern diver, exploring a lost city and finding a pearl, to a group of divers in old ...

People moves: Cheltenham & Gloucester

Judith Tregarthen has been promoted to head of branches at Cheltenham Gloucester

People moves: Cheltenham & Gloucester

Piers McCleery has been appointed to the new role of head of strategy and research at Cheltenham

Cheltenham & Gloucester launches ad campaign

Cheltenham s third-largest mortgage provider, is launching a pounds 6m ad campaign this week. C...Cheltenham s third-largest mortgage provider, is launching a pounds 6m ad campaign this week. C boy campaign, which features a boy diving through water, for its third treatment since launching in 1996. This time the boy drops a pearl into the water and dives down to the depths, only ...

Opinion: Mills on ... Cheltenham & Gloucester

Talking of faithful old retainers, Cheltenham Gloucester has finally put to sleep an ad of eight years' standing, the one in which the little diver boy swims around the Red Sea while monks, as tends to be their wont, chant: "Adiemus, adiemus tra la la." Eight years! In advertising terms that's almost pre ...

Cheltenham & Gloucester invests in rebranding campaign

Cheltenham Gloucester, the Lloyds TSB-owned mortgage and savings firm, is investing £4m in a

Festival project for MasterCard

MasterCard is to launch Brit Summer, a major two-day music festival planned for June....MasterCard is to launch Brit Summer, a major two-day music festival planned for June. The move continues its link with pop music through the sponsorship of the Brit Awards. Rita Broe ... of the Phoenix festival because of poor ticket sales. The last financial services brand to back a music ...

MARKETING MIX: HOBBY HORSE; An embarrassing conflict between words and deeds

The news that the Cheltenham Run to make you richer ....The news that the Cheltenham Run to make you richer . How can fleecing a customer for another s misdemeanour be sound business, let alone consistent with the advertising claim? Yet few would doubt that the C t as dozy as they used to be. For another, this is the sort of thing ...

MasterCard abandons summer festival plans

MasterCard has axed plans to sponsor a two-day music festival, which was scheduled for this summer...MasterCard has axed plans to sponsor a two-day music festival, which was scheduled for this summer to build on its sponsorship of the Brit Awards. The Summer Brits music festival, which ... mainstream pop acts. Most of the bands approached were already committed to festival events and had ...

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