10 Oct 1996
Cheltenham Run to make you richer
campaign with a new execution for its Direct 30 high interest...Cheltenham Run to make you richer
campaign with a new execution for its Direct 30 high interest account.
The 40-second ad, which breaks this week, uses computer animation to
create shoals of fish and an octopus. The K Advertising-created ad
continues Cheltenham s underwater theme ...
11 Jan 1995
Cheltenham and Gloucester launches its first national campaign this week
to push itself as the UK...Cheltenham and Gloucester launches its first national campaign this week
to push itself as the UK s most cost-efficient mortgage lender. The 60-
second ad, through K Advertising, compares the speed of a modern diver,
exploring a lost city and finding a pearl, to a group of divers in old ...
26 May 2004
Judith Tregarthen has been promoted to head of branches at Cheltenham Gloucester
07 Jul 2004
Piers McCleery has been appointed to the new role of head of strategy and research at Cheltenham
20 Apr 2000
| by BEN ROSIER
Cheltenham s third-largest mortgage
provider, is launching a pounds 6m ad campaign this week. C...Cheltenham s third-largest mortgage
provider, is launching a pounds 6m ad campaign this week. C boy campaign, which features a boy diving through water,
for its third treatment since launching in 1996. This time the boy drops
a pearl into the water and dives down to the depths, only ...
12 Mar 2004
| by Dominic Mills, dominic.mills@haynet.com
Talking of faithful old retainers, Cheltenham Gloucester has finally put to sleep an ad of eight years' standing, the one in which the little diver boy swims around the Red Sea while monks, as tends to be their wont, chant: "Adiemus, adiemus tra la la." Eight years! In advertising terms that's almost pre ...
04 Mar 2004
Cheltenham Gloucester, the Lloyds TSB-owned mortgage and savings firm, is investing £4m in a
11 Feb 1999
| by STEVE BELL
MasterCard is to launch Brit Summer, a major two-day music festival
planned for June....MasterCard is to launch Brit Summer, a major two-day music festival
planned for June.
The move continues its link with pop music through the sponsorship of
the Brit Awards.
Rita Broe ...
of the Phoenix festival because of poor ticket sales.
The last financial services brand to back a music ...
07 Nov 1996
| by SIMON MARQUIS
The news that the Cheltenham Run to make you richer ....The news that the Cheltenham Run to make you richer .
How can fleecing a customer for another s misdemeanour be sound
business, let alone consistent with the advertising claim?
Yet few would doubt that the C t as dozy as they used to be. For another,
this is the sort of thing ...
08 Apr 1999
| by STEVE BELL
MasterCard has axed plans to sponsor a two-day music festival,
which was scheduled for this summer...MasterCard has axed plans to sponsor a two-day music festival,
which was scheduled for this summer to build on its sponsorship of the
Brit Awards.
The Summer Brits music festival, which ...
mainstream pop acts.
Most of the bands approached were already committed to festival events
and had ...