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450 Cheltenham-based employees into Cadbury's Uxbridge and Bournville head offices....to Kraft. Kraft is proposing to transfer the staff from its Cheltenham HQ during 2011 into the Cadbury ...
Subway is to launch a music festival aimed at associating the sandwich chain with the outdoors...The Subway Picnic Rocks event marks the first time that Subway has used music as a platform to promote its products. The festival, which aims to attract 3500 music-lovers, is being held ... at the festival. The event will be held on Clapham Common, London, on 5 July. ...
Bacardi-Martini is rolling out a digital marketing drive targeting consumers at music festivals...Audiovisual screens will be installed in the Bacardi B-Live Arena at V Festival and T in The Park, inviting fans to use their mobile phone to upload photos and send text messages to their friends. The photos will be shown on the screens, with SMS messages appearing along the bottom in a ticker ...
his way around this year's festivals?...an unparalleled summer for live music. There have been more festivals than ever, with something to suit pretty ... to get in on the act. But with so many clamouring to be part of the festival circuit, the pressure is on to stand out. There is certainly no shortage of options. Festival sponsorship can mean a brand having its ...
Cuban beer Cerveza Cristal is sponsoring London s first Cuban weekend festival on March 13...Cuban beer Cerveza Cristal is sponsoring London s first Cuban weekend festival on March 13-14. The company will host the Cerveza Cristal marquee which will feature musicians, a village market and a bar. ...
were to have been footie festivals were scheduled to take place in nine cities ...
Hooper s Hooch is embarking on a Christmas roadshow to 75 on-trade accounts across the UK promoting its limited addition Ho Ho Hooch drink. The cranberry-flavoured alcopop is available until the New Year.
The four major sponsors of this year's Glastonbury Festival are planning an advertising blitz...the 800-acre festival site will be ringed by a road and a 12ft-high fence. Budweiser, the official ... . A Glastonbury spokeswoman said the festival would not be going commercial as many fans feared ... festival, she said. ...
LONDON - Summer is nigh, and with it will come a host of festivals backed by big brand partners....Over the occasionally cold, and often wet, British summer, the muddy fields of music festivals ... of the alternative high-on-life (and other substances) scene, festivals have morphed into multimillion-pound, brand ... festival calendar (see list below). Mobile operators Virgin Mobile and O2 lead the pack in the telecoms ...
UK festivals this summer to boost awareness of its 'Yes' campaign....The festival partnership was negotiated by MediaCom, with experiential activity handled by TRO ... festival "glamping" experience. In addition, consumers will be able spin a giant "wheel of fortune ... will feature at the LED, Rockness, Big Chill, Beach Break Live, Wakestock and Kendall Calling festivals over ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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