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It sits among its competitors on Cheltenham High Street, so a comparison was easy. Where O2 is corporate and small and Orange is simply a lesson on how to be ignored, this store is miles ahead ... of the brand colour palette. There is also a long paragraph on the wall listing the joys of Cheltenham ...
his way around this year's festivals?...an unparalleled summer for live music. There have been more festivals than ever, with something to suit pretty ... to get in on the act. But with so many clamouring to be part of the festival circuit, the pressure is on to stand out. There is certainly no shortage of options. Festival sponsorship can mean a brand having its ...
The four major sponsors of this year's Glastonbury Festival are planning an advertising blitz...the 800-acre festival site will be ringed by a road and a 12ft-high fence. Budweiser, the official ... . A Glastonbury spokeswoman said the festival would not be going commercial as many fans feared ... festival, she said. ...
LONDON - BT will be the primary sponsor of the Isle of Wight festival, one of the UK's principal...not sponsored any music festivals until now. The deal with festival organiser SOLO will allow BT to advertise ... festival site. BT will also be offering tickets to the sold-out event, which will feature a raft of big ... industry. Rival Virgin has long been associated with festival sponsorship, having launched the V festival ...
LONDON - Summer is nigh, and with it will come a host of festivals backed by big brand partners....Over the occasionally cold, and often wet, British summer, the muddy fields of music festivals ... of the alternative high-on-life (and other substances) scene, festivals have morphed into multimillion-pound, brand ... festival calendar (see list below). Mobile operators Virgin Mobile and O2 lead the pack in the telecoms ...
of this October's London Games Festival....The festival is a week-long celebration of computer and video games held at various venues across ... and Shine for the project, and will aim to position the festival as a major landmark in London s social calendar. London Games Festival chairman Keith Ramsdale said that Cake s consumer games experience ...
as the answer to the prayers of festival-goers....The consumer specialist will work on this July’s rollout of the accessory, branded Mobcharger, following a competitive pitch staged by Cardiff-based distributor KMS Components. The campaign will make the most of its summer-time launch by targeting festival-goers, campers and those planning a holiday ...
consumers have been going to festivals in droves this year, providing a big opportunity for brands....A couple of years ago, The Ordinary Boys opened their set at the O2 Wireless festival by asking ... important than ever. The awkward co-existence of brands and bands has vexed marketers for years. Fest-ivals ... brands to reassess their presence at festivals. How-ever, he believes that the opportunity to reach ...
LONDON - In the UK there were 555 summer festivals, attended collectively by more than 3m people...partnering an existing festival. The scale and energy of established properties such as Glastonbury and the V Festival are difficult to replicate. However, brands such as Sony Ericsson have proved that taking the risk ... in festivals. Gaymers erected a brand experience tent - featuring apple and pear trees and a karaoke machine ...
The SXSW festival is famous for, among other things, showcasing the shape of things to come
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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