14 Dec 2010
War Child has launched a Christmas campaign encouraging supporters to give 'War Child' gifts
01 Nov 2011
| by Sara Kimberley
the child sponsor campaign resigned by OgilvyOne earlier this year...., having been appointed to the account in April 2010 to attract more child sponsors in the UK to support ...
in its marketing strategy to focus on a supporter recruitment campaign, emphasising the benefits for supporters rather than the need for money.
The campaign which launched in January, aimed to use supporters ...
14 Mar 2011
| by Sara Kimberley
of child sexual exploitation in the UK....as young as 10, becoming vulnerable to grooming and exploitation.
Barnardo's offers practical support to help the young rebuild their lives. More than 3,000 children and young people were supported by specialist sexual exploitation services across the UK last year. The charity runs 22 services that support ...
06 Dec 2010
Actionaid has launched a campaign to prompt viewers to sponsor a child in a third world country...The ad shows children dancing in a shower of clean water and takes an upbeat tone to encourage viewers to "make this the moment you decide to sponsor a child". ...
03 Oct 2011
| by Sara Kimberley
Barnardo's is launching a chilling ad to warn teenagers about the dangers of child grooming....The ad, produced by DTV, forms part of the charity's 'Cut Them Free' campaign to stop child sexual exploitation, a growing problem online. Media was handled by MC C.
Focusing on the dangers of grooming, the ad will run for the first time during on 3 October at 9.24am, on Comedy Central during 'Two and a ...
08 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
to encourage police, health, education and social care agencies to work together in the fight against child...The agency created an interactive game and a film for the ACPO conference on national child ...
to play, showed four manoeuvrable characters that have to work together to rescue a child from a burning building. The four characters each have to hold a corner of a blanket to catch the child.
The National ...
26 Mar 2012
Wes Anderson, the director of films including The Royal Tenenbaums, has shot the latest global spot for Sony's Xperia smartphones.
29 Nov 2010
| by Sara Kimberley
The Council of Europe is hoping to encourage children suffering from sexual abuse to speak-up and seek help with a digital and TV campaign spanning 47 countries.
14 May 2010
Independent charity Victim Support has launched a national press and radio campaign to raise...The press ads feature models with messages written in pen on their faces reflecting the feelings of victims of crime and emphasising the notion that all crime leaves a mark that Victim Support aims to help 'wash away.' Mark Hurst, creative director, said: "For the print work we ve used a pop culture ...
09 Nov 2011
| by Loulla-Mae Eleftheriou-Smith
! perfume has been banned by the advertising watchdog, as it could be seen to sexualise a child....sexually provocative way, which could be seen to sexualise a child and "cause serious offence".
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