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Thomson promises child-free holidays

Thomson Holidays, the TUI-owned travel operator, has launched a child-free holiday package aimed...The new holiday package, called Thomson Couples, is aimed at younger consumers who wish to spend time abroad in an entirely child-free environment. Thomson has created the child-free offering ... . Thomson aims to complement its Thomson Gold and Thomson Families resorts with the new child-free packages ...

Ad industry in need of more support, AA's Patterson says

support, even more jobs could be created. He said: "We have the skills, the technology, a thriving creative sector and a fantastic heritage. If we give advertising's infrastructure better focus and support ... support. Cilla Snowball, the group chairman of Abbott Mead Vickers BBDO, told delegates that ...

BR Video: Public support stronger responsible drinking message

The drinks industry needs to do more to get the responsible drinking message across, according to some of the people interviewed in our latest BR Video.

Sector Insight: Pet food

With research showing that 70% of people treat their pets as they would a child, it's little wonder...by GMI. Seventy per cent treat their pets with as much care as they would a child and 87% consider ...

New business leagues (30 March 2012)

VCCP has two new accounts under its belt - Macmillan Cancer Support and Just-Eat - and remains

Premier Foods to mirror Kraft and focus on 'Power Brands'

by focusing its marketing support on eight key Power Brands and sell its non-core assets.

Augmented reality and sales conversions

people were shown a display advert for a child s toy, while another 100 people were shown the child s toy ... consider buying this toy for a child? How much would you consider paying for the toy? The duration ... buying the toy for a child. Out of those who viewed the augmented reality experience, 74 ...

Think BR: Why Adidas will miss the mark with third agers

will be turning 50 over the next few years, are very concerned about having to financially support their children ... support themselves in old age. This predicted squeeze is having an impact on intended purchase behaviour right now. Our survey found that of those who were concerned about supporting dependents, 73 ...

Sector Insight: Ice cream

, growing by 36% since 2008. Unilever has invested considerably in marketing support. It accounted ... enjoys mass appeal, with 75% of adults consuming it in tubs and even the more obviously child ... by 2016. The projected growth in ABs looks likely to help support the premium segment and, with the number ...

Children's Advertising Code: review of adult submissions received

child audience and secondly, through a children s event which took place in Croke Park, Dublin on 24 ... responses to the Phase 3 consultation exclusively. A child friendly version of the children s advertising ... in greatest numbers. Those who were generally supportive of the provisions signalled their endorsement ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.