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Child’s play for Egmont in ultra-competitive sector

Wheels, like others, may struggle to find enough support. The one thing that potential advertisers could ...

Book Review - Brand Child

Well, try telling that to Martin Lindstrom, who, with this book, has written one of the most comprehensive texts yet about how "tweens" (eight to 14-year olds) spend their pocket money and interact with brands. Brand Child shows how to prevent a well-established brand from dying overnight. Based on a ...

Child leaves Yahoo! to join Webloyalty

LONDON - Yahoo! Search Marketing vice-president of sales and marketing, Martin Child, is leaving...to approach pan-European ad deals. Child has been with Yahoo! Search Marketing, previously known ... . It is possible the search marketing teams, who previously reported into Child, will become the responsibility ...

Child leaves Yahoo! to join Webloyalty

Yahoo! Search Marketing vice president of sales and marketing Martin Child is leaving the company...to approach pan-European ad deals. Child has been with Yahoo! Search Marketing, previously known as Overture ... previously reported into Child, will become the responsibility of these European heads. Commercial boss ...

New initiative for child safety on the web

LONDON - The Department for Children, Schools and Families has launched the UK Council for Child...for parents and young people to have a voice in the development of the Child Internet Safety Strategy, to be delivered early next year along with a public information and child internet safety campaign and guidelines ...

Advertisers slammed in debate on child obesity

for failing to take strong action on the growing debate over the alleged link between rising child...forum for failing to take strong action on the growing debate over the alleged link between rising child ... different research findings, which both confirm and disprove a link between rising child-obesity levels ... and child obesity, Hastings is not in favour of a blanket ban. “Banning television advertising ...

Heat to support Wonderbra promo

will be supported in print with Wonderbra branded advertorials in Heat, as well as an extensive online campaign ...

UKTV supported by seafood firm

LONDON - Young's Seafood is to fund a new prime-time UKTV Food commission, Mitch and Matt's Big Fish, in a six-figure deal.

UKTV supported by seafood firm

Young's Seafood is to fund a new prime-time UKTV Food commission, Mitch and Matt's Big Fish, in a six-figure deal.

Atlas to support Place in the Sun

ARM Direct has secured a sponsorship deal with Discovery Travel & Living for its travel client Atlas International to sponsor the channel's highest rating programme, A Place in the Sun.

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.