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McDonald's to boost child ads

Union, Robert Madelin, told delegates that the EU supported self-regulation of junk-food advertising ...

Baxters seeks to expand support

Food group Baxters is believed to be on the hunt for new agency support....The group has been in talks with agencies this week, inviting credentials as it reviews its current PR needs. Baxters said there was no brief in the marketplace, but confirmed its intention to expand its PR support and that it was talking to agencies. The food group currently uses Scottish ...

Meda solicits HRT support

by bringing in PR support for its menopause treatment portfolio.

Nivea to support comedy awards

IPC titles including Nuts and NME. The tie-up will also be supported by a radio and PR campaign ...

Child-Villiers takes on Nestle global IR position

. The leading confectionery and drinks firm recruited Roddy Child-Villiers from US tobacco manufacturer Philip ... Helg. Child-Villiers leaves his post as director of communications for Philip Morris after ... global remit. Child-Villiers will report to Nestle s executive vice-president and chief ...

Golden Wonder ads hit by 'child abuse' complaint

The campaign drew complaints from members of the public that it encouraged child abuse and paedophilia. The ads, which are running across 3000 six-sheet sites, were created by JWT for the UK launch of Golden Skins thick-cut chips. The work uses five images of pale-skinned people each holding a bag ...

Persil highlights Comic Relief support

J. Walter Thompson has created a campaign for Persil to mark its continued support of Comic Relief..... Supporting six-sheet and 48-sheet poster activity will appear in the UK and Ireland, and will run until Red Nose Day on 14 March. The relationship between Persil and Comic Relief will also be supported by in ... variants. This is the third year Persil has supported Comic Relief with donations to charity of 2p to 8p ...

GlaxoSmithKline supports Panadol with TV campaign

, are part of a 3.7m spend on the brand during 2009. They will be supported by online banner ads and a ... said the TV debut in February had helped boost sales and the new phase of support is expected to build ...

Vodkat Smoothies launches with TV support

InterContinental Brands is adding the smoothies line to its existing range of alcoholic drinks made with all natural juices with no added sugar. The company has signed up to sponsor ITV2's Secret Diary of a Call Girl for the second year running and it will also support its new smoothies line ...

Gillette supports World Cup award

Gillette is launching an on-pack promotion to back its FIFA World Cup Best Young Player award.

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.