Brand barometer: Volkswagen Polo viral campaign reviewed
24 May 2012
expert Chris Ritchley. ...
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Arena Media nets global City Index account
25 May 2012 | by Nick Batten
City Index claims to have ambitious growth plans for 2012 and has charged the agency with helping expand its customer base in its key markets. It is understood that Total Media has been the incumbent on the account since 2009 when it won a competitive pitch against Gotham Financial Services . Chris Armond ...
Two decades of tuning in to commercial radio
24 May 2012 | by Maisie McCabe
the man lighting up his cigar and drawing a deep breath," Chris Macdonald, the chief executive of McCann ...
Media360: Spotify preaches the gospel of music
22 May 2012 | by Daniel Farey-Jones
The music-streaming company booked the choir to demonstrate the power of music, according to Chris Maples, UK managing director and European sales director, who delivered a short pitch afterwards. Maples said: "Last year, we went from a clever little music app, to a genuine, ambitious, scaled digital ...
MEC celebrates the first 10 years as industry 'perverts'
16 May 2012 | by Arif Durrani and Maisie McCabe
The agency that began life as Mediaedge:cia in January 2002 following the merger of The Media Edge and Chris Ingram Associates (CIA), has in many ways defined the media business of the last decade. In the UK its fearsome reputation for delivering killer pitches, and the commitment and insights driving ...
Bauer Media, Keys and Gray and Classic FM wins at Sonys
15 May 2012 | by Maisie McCabe
radio in its 20th anniversary year. The awards were presented by BBC Radio 2 DJ Chris Evans at a star ... Music Radio Personality of the Yea r Gold: Chris Evans BBC Radio 2 Silver: Lauren Laverne BBC Radio ... Silver: The Christian O Connell Breakfast Show Absolute Radio Bronze: The Chris Evans Breakfast Show ...
Trading places: this week's people moves
04 May 2012 | by Daniel Farey-Jones
) Marketing Chris Burggraeve , Anheuser-Busch InBev 's global chief marketing officer, has left ...
Jaguar to air Homeland-themed ad
03 May 2012 | by Maisie McCabe
will air the special 'Homeland'-themed ad, made by Spark 44. Chris Cardew, strategy director, business ...
Media Bitch's Diary 26 April
26 Apr 2012 | by Media Bitch
wouldn t, with Robert Downey Jr and Chris Hemsworth s Thor in the cast), but was a little bemused when ...
Outdoor poster boy knows value of good rapport
26 Apr 2012 | by Maisie McCabe
of an overhaul of the business. The senior management team remains, including the managing director, Chris ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
