Brand barometer: Volkswagen Polo viral campaign reviewed
24 May 2012
expert Chris Ritchley. ...
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William Hill offers free £5 bets on kids' call-ups
28 May 2012 | by Matthew Chapman
certificate. Former England goalkeeper Chris Kirkland and his father Eddie are backing the campaign, having ... Chris made his debut for England against Greece at Old Trafford in 2006. At the time the bet had ... , William Hill spokesman, said: "Chris and Eddie are living proof that bets like this come off, but we ...
Wells & Young's marketing director Chris Lewis leaves for consultancy life
24 May 2012 | by Gemma Charles
Chris Lewis, the marketing director of Wells & Young's Brewing Company, is leaving the brewer
Yell loses marketing chief Ashmore amid overhaul
22 May 2012 | by Matthew Chapman
-to-day responsibilities will be handled by the existing marketing team. Chris Landry is group head of design, with a ...
Anheuser-Busch InBev's global CMO exits
27 Apr 2012 | by John Reynolds
Chris Burggraeve, Anheuser-Busch InBev's global chief marketing officer, has left the brewer
When social media turns bad: dealing with negative comments
26 Apr 2012 | by David Benady
that if you eat their choc bar you become a top athlete? #mars chris place @place77 7:01 PM - 15 Apr ...
Thomson rolls out national campaign for Dreamliner launch
26 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
-edge in-flight entertainment system. Thomson Airways' managing director Chris Brown said the planes use 20 ...
Weight Watchers makes high-street debut with branded store
25 Apr 2012 | by Kate Lloyd
-business win, and in January, rolled out its first campaign fronted by celebrity Alesha Dixon. Chris ...
HSBC promotes Philip Mehl to pan-Euro role
19 Apr 2012 | by Alex Brownsell
. It is understood that Mehl will continue to report to Chris Clark, group head of marketing. The appointment ...
London 2012 CEO: 'Our marketing budget was pretty limited...but our sponsorship effort has been superhuman'
18 Apr 2012 | by Noelle McElhatton
, and raising the revenue to help stage them. It s the responsibility of Chris [Townsend, commercial director ... in return for sponsorship. Back in 2006 when I hired Chris, we had a consultancy firm scope out ... and in kind. Chris hit 700m and I describe that sponsor effort as superhuman. And what does ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
