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Kopparberg unveils 'un-established' marketing drive

providing the title track is the upcoming Swedish band, Fredrik playing the track Chrome Cavities during a ...

Carling Chrome 'anticipation' by VCCP Blue

The first TV ad for Carling Chrome, the new premium lager from Molson Coors, launches today (21..."Anticipation" tells the story of a couple getting ready for a night out when the man notices a Carling Chrome poster and begins to anticipate the refreshment of an ice-cold beer. The spot features the track Get It On by T Rex. It was created by VCCP Blue and directed by Mehdi Norowzian. ...

Carling puts premium variant Chrome on TV

marketing campaign for Carling Chrome, which includes the brand's first TV ad....of a couple getting ready for a night out. The man notices a Carling Chrome poster and begins ... and drink Carling Chrome. The overall campaign includes video-on-demand, cinema, outdoor and press ... . Mike Read, brand director for Carling, said: "Since Carling Chrome was launched in August 2011 we have ...

Maybelline 'catwalk to the sidewalk' by McCann London

The idents, developed by McCann London, consist of a succession of colourful vignettes comprising fast-moving visuals that aim to bring "the catwalk to the sidewalk". The work was written by Trusha Naidoo and art directed by Rob Brown. Post-production was through Chrome. ...

Virgin Media Television reveals new identity for Bravo

Virgin Media Television's strapline for the channel, "Bravo: Home of the Brave", aims to reflect its personality. The Bravo devil-horned logo has been embellished in chrome, which a spokesman said was intended to give it a "filmic quality", while the horns have been softened to reflect the "more inclusive ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.