Kopparberg unveils 'un-established' marketing drive
14 May 2012 | by Gemma Charles
providing the title track is the upcoming Swedish band, Fredrik playing the track Chrome Cavities during a ...
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Google Chrome beats IE to become the world's favourite browser
22 May 2012 | by Sarah Shearman
Google Chrome has overtaken Microsoft's Internet Explorer to become the world's most popular web...The figures show that during the past week Chrome had a 33% share of the global market, compared to Internet Explorer's 32% and Firefox's 25%. Chrome briefly overtook Internet Explorer in March. Chrome ... -acclaimed 'Wilderness Downtown' interactive video in August 2010. In December last year, Chrome overtook Mozilla ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
UK Influence Aviva and Railway Children Global marketing Google Chrome BBH ...
Google rolls out rival to Apple and Microsoft cloud storage services
25 Apr 2012 | by Sarah Shearman
president, Chrome and apps at Google, introduced the product as "a place where you can create, share ...
Naim
25 Apr 2012
was introduced, updating the original 'Chrome Bumper' look. 1991 Naim released its first CD player ...
Google marketer Felten notes 'TV works well with digital'
28 Mar 2012 | by Sarah Shearman
the success of its Google Chrome campaign with the above-the-line push. She said: "We realised the biggest problem with Google Chrome was that people did not know the browser existed and didn't care about it. "But educating how the browser worked [in the Chrome TV ad] worked well. Usage went up a good ...
Microsoft plots fightback against Google Chrome with IE9 activity
27 Mar 2012 | by Sarah Shearman
browser, amid growing competition from Google's Chrome and Mozilla's Firefox....Chrome browser, we are in a much more competitive space than before . However, she added ...
Molson Coors rolls out Carling Zest citrus beer
08 Mar 2012 | by Maisie McCabe
." Last month Carling kicked off a 7m marketing campaign for its premium lager variant Carling Chrome ...
Pret A Manger
29 Feb 2012
their original cold chrome interior and encourage diners to stay awhile as the arrival of chatty packaging ...
Carling puts premium variant Chrome on TV
20 Feb 2012 | by Gemma Charles
marketing campaign for Carling Chrome, which includes the brand's first TV ad....of a couple getting ready for a night out. The man notices a Carling Chrome poster and begins ... and drink Carling Chrome. The overall campaign includes video-on-demand, cinema, outdoor and press ... . Mike Read, brand director for Carling, said: "Since Carling Chrome was launched in August 2011 we have ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
