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The week in marketing

. The unusual ads support a TV and more traditional outdoor campaign, launched this week. Google Chrome push Google is promoting its Google Chrome web browser on its UK homepage, billing it as 'minimal design ... . Google promotes Google Chrome web browser 2. Burger King readies UK launch of Whopper Bars 3. David ...

The impact of Google's first 10 years on marketing

and taking them straight to it, or at least streamlining their journey.' Google Chrome: the latest innovation What is Google Chrome? Google Chrome (www.google.com/chrome) is a web-based browser designed ... . However, Chrome has come under fire for retaining all the search listings and URLs that consumers type in ...

Andrew Walmsley on Digital: The sparkle of Chrome

announcement, on the launch of its own web browser. Google Chrome will compete in an interesting market ... lukewarm about the new browser - 'The web gets better with more options and innovations - Chrome is another option.' Hardly a ringing endorsement. One thing Chrome does do, however, is tell Google what people ...

Brands fight bloggers with 'fact' websites

was actively defending the company's new Chrome browser. 'GM is not engaging in a real conversation that ...

Branding: Design choice - Fiat 500

, this could only be a Cinquecento. From the chrome bumpers and the smiley-face headlamps outside, via the 50s ...

Helpline

range of finishes, including polished gilt, chrome and nickel-silver plate, as well as antique finishes ...

Mazda supports MX-5 Icon model

seats and Icon badging and chrome trims on the exterior. Billington Cartmell's work on the Mazda ...

Branding: Design choice - Fiat 500

one, from the Fiat logo, surrounded by a grille with two chrome-plated 'whiskers', to the tiny chrome ...

Direct Choice: Mercedes-Benz

It immediately feels different and special. On the outside is a de-bossed outer line that reads 'The new CL-Class. Words cannot do it justice'. Inside is a very slick, polished chrome plaque with the line 'But a number can', followed by the details of a telephone hotline via which the recipient can ...

Branding news: Design choice - Eton Porsche Design Radio

to go by, it is in the looks department that manufacturers can really win. The chrome dials and lustrous ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.