Launch of ITV's 'X Factor' peaks at 12 million
22 Aug 2011 | by Maisie McCabe
Chrome, Dairylea, Moneysupermarket.com, Argos, VW Golf, Kellogg's Corn Flakes, Sky Sports HD, Dreams ...
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Private View: Jonathan Burley and James Murphy
01 Sep 2011
for the new Google Chrome ad), no big upheavals and no real pitches to get stuck into. But, encouragingly ...
Appointment to view: The X Factor advertisers
22 Aug 2011 | by Sarah Johnson
ITV s launch of the eighth series of 'X Factor', with a revamped judging pannel that doesn't include Simon Cowell or Cheryl Cole, still attracted big name brands, with an extended ad from Google Chrome kicking off the first ad break. Alongside McDonald's, Ikea, Argos and Chanel, cinema promos ...
Amazon Kindle app bypasses Apple's iTunes
11 Aug 2011 | by Sarah Shearman
The web-based app Kindle Cloud Reader replicates Amazon s eBook reader app for mobile devices. It is available via Safari and Chrome browsers and is optimised for the iPad. Dorothy Nicholls, director of Amazon Kindle, said: "We have written the application from the ground up in HTML5, so that customers can ...
Chris McDonough, marketing director at Molson Coors, on regaining momemtum and disruptive marketing
04 Aug 2011 | by Gemma Charles
premium brand extension. The latter, Carling Chrome, a 4.8% ABV lager, debuts at the end of this month ... launch, he isn't showing it, claiming that Chrome's 'precision brewing process' will give it the edge ...
Holly Valance joins Foster's Gold push
28 Jul 2011 | by Gemma Charles
into premium bottle lager with the launch of Carling Chrome later in the year. ...
Foster's and Carling: the premium choice
28 Jul 2011 | by Gemma Charles
by Carling Chrome, also a 4.8% premium bottled lager. Given these similarities, the stage is set ... . Category opportunity McDonough is undaunted by the fact that the Chrome launch will have to follow ...
The fusion of celebrity and technology may be more than just PR
22 Jul 2011 | by Adam Woods
for Google Chrome. Even outspoken singer-rapper Ben Drew, known as Plan B, while objecting to the "c ...
Carling plans £7m brand repositioning
19 Jul 2011 | by Gemma Charles
to a 2bn pint-a-year brand by 2014, includes the launch of a premium variant, Carling Chrome ... category leader, through a new brand positioning and the launch of Carling Chrome. Molson Coors is also ...
Molson Coors launches Animee to attract female drinkers
18 Jul 2011 | by Gemma Charles
target female consumers, and premium product Carling Chrome....Chrome, a 4.8% lager which will be sold in 330ml bottles. Chrome is aimed at drinkers who want more ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
