Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
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Kopparberg unveils 'un-established' marketing drive
14 May 2012 | by Gemma Charles
providing the title track is the upcoming Swedish band, Fredrik playing the track Chrome Cavities during a ...
Molson Coors rolls out Carling Zest citrus beer
08 Mar 2012 | by Maisie McCabe
." Last month Carling kicked off a 7m marketing campaign for its premium lager variant Carling Chrome ...
Carling Chrome 'anticipation' by VCCP Blue
20 Feb 2012
The first TV ad for Carling Chrome, the new premium lager from Molson Coors, launches today (21..."Anticipation" tells the story of a couple getting ready for a night out when the man notices a Carling Chrome poster and begins to anticipate the refreshment of an ice-cold beer. The spot features the track Get It On by T Rex. It was created by VCCP Blue and directed by Mehdi Norowzian. ...
Carling puts premium variant Chrome on TV
20 Feb 2012 | by Gemma Charles
marketing campaign for Carling Chrome, which includes the brand's first TV ad....of a couple getting ready for a night out. The man notices a Carling Chrome poster and begins ... and drink Carling Chrome. The overall campaign includes video-on-demand, cinema, outdoor and press ... . Mike Read, brand director for Carling, said: "Since Carling Chrome was launched in August 2011 we have ...
Chris McDonough, marketing director at Molson Coors, on regaining momemtum and disruptive marketing
04 Aug 2011 | by Gemma Charles
premium brand extension. The latter, Carling Chrome, a 4.8% ABV lager, debuts at the end of this month ... launch, he isn't showing it, claiming that Chrome's 'precision brewing process' will give it the edge ...
Holly Valance joins Foster's Gold push
28 Jul 2011 | by Gemma Charles
into premium bottle lager with the launch of Carling Chrome later in the year. ...
Foster's and Carling: the premium choice
28 Jul 2011 | by Gemma Charles
by Carling Chrome, also a 4.8% premium bottled lager. Given these similarities, the stage is set ... . Category opportunity McDonough is undaunted by the fact that the Chrome launch will have to follow ...
Carling plans £7m brand repositioning
19 Jul 2011 | by Gemma Charles
to a 2bn pint-a-year brand by 2014, includes the launch of a premium variant, Carling Chrome ... category leader, through a new brand positioning and the launch of Carling Chrome. Molson Coors is also ...
Molson Coors launches Animee to attract female drinkers
18 Jul 2011 | by Gemma Charles
target female consumers, and premium product Carling Chrome....Chrome, a 4.8% lager which will be sold in 330ml bottles. Chrome is aimed at drinkers who want more ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
