Click on a filter below to refine your search.
The UK cinema market is undergoing a strong period of growth, with admissions at their highest...The UK cinema market is undergoing a strong period of growth, with admissions at their highest level for 20 years, according to a recent report by Mintel, published this week. A report from the Advertising Association has also discovered that expenditure on cinema advertising rose 20% to pounds 88m ...
Branchage Jersey International Film Festival, which shows films at unusual Jersey locations and includes other attractions such as DJ duo The Broken Hearts, has brought in Idea Generation to target arts, film and music media.
Haagen-Dazs, the premium ice cream, is sponsoring an eight-page editorial supplement in association with Hot Tickets, the Evening Standard s listings title, on the theme of film. The supplement is entitled What s Your Taste in Film?/The Perfect Movie Quiz .
Digital TV channel Eat Cinema has won backing from operators to start showing material on in...The move starts with the two biggest cinema chains, Vue and Cineworld, and talks are progressing with other companies, including Odeon. Eat Cinema is hoping a presence in theatre foyers will raise more ... . Content from Eat Cinema will run alongside the cinema owner's bespoke in-foyer TV material. The channel ...
With the sector's trade body predicting an overall rise in UK cinema advertising spend this year...The Cinema Advertising Association predicts the industry will end 2006 1% up on 2005 ... Advertising. Big impact In a small sector such as cinema, a few big hikes in individual advertisers ... -definition television ahead of the World Cup," says Bruce McGowan, head of cinema at ZenithOptimedia. "They wanted ...
Cinema ad spend and admissions rose in 2008, despite the economic downturn. Media Week reports...The Slumdog sensation could not have given UK cinema a better start in the first quarter of 2009 ... the latest in a line of films that have ensured cinema is riding high in an otherwise rocky media landscape ... such as Quantum of Solace and The Dark Knight have similarly kept audiences flocking to the cinema. Cinema ...
Cinema leads revenue charge...Cinema advertising saw nearly 10% added to its earnings total in 2002 By Deborah ... to estimates from the media research body. In contrast, television, radio, outdoor and cinema all recovered from 2001, led by cinema advertising which saw nearly 10% added to its earnings ...
Cinema is now the UK s fastest growing advertising medium....Cinema is now the UK s fastest growing advertising medium. The Advertising Association ... are following the audience into cinemas. The resurgence of the Hollywood film-making machine, with the likes ... cinema reached an all-time low in 1984, at the height of the VCR revolution. This year looks set ...
Cinema industry's search for long-term deal could end partnership with Orange....The cinema industry is searching for an advertiser to take its £54 million "gold spot" package, a move that could spell the end of Orange's involvement with cinema. The deal secures advertisers a 60 ... for the package in June 2000. However, its deal ends next March and the Cinema Advertising Association, on behalf ...
cinema-goers....The agency has been called in by All Industry Marketing, the trade body for marketing in the cinema industry. The Back to the Movies campaign kicks off in January and will target existing and lapsed cinema-goers. Starfish will also handle a trade campaign called Movies Are Made For The Cinema ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
