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PUBLIC SECTOR: John Grooms charity steps up PR and ad campaign

DISABLITIES: Disabilities charity John Grooms has stepped up its PR and advertising campaign to increase independence for disabled people. A cinema ad detailing the campaign will be shown during performances of Harry Potter and the Philosopher's Stone. All creative staff, including Dom Joly from ...

STOP PRESS: TopJobs.co.uk hires Splash Communications

INTERNET: Employment website TopJobs.co.uk has hired Splash Communications to run media relations and PR initiatives in support of its current TV, cinema and online ad campaign. The agency's existing client list includes Blue Arrow, White & Nunn and Certes Group. ...

FOCUS: YOUTH MARKETING - It’s time to look for a new channel/The death knell is beginning to toll across Europe for TV advertising aimed at kids, and PR people are coming up with more innovative methods of marketing to the under-12s. Lexie Goddard

, they are the ones that will have to sit through A Bug s Life so why not directly entice them to the cinema ...

BORDER LINES: GENOA - HSL lands Porto Antico account

conference centre and cinemas to the complex and are now keen to attract more visitors. HSL managing ...

INTERNATIONAL: Agency sought to promote French cultural assets

communications strategy around scheduled events like concerts and cinema projections against backdrops ...

Are advertisers paying too high a price for star turns?

Teacher Training Agency cinema ads which use Tony Blair, David Seaman etc to praise unknown teachers who ...

CAMPAIGNS: Lexis gives G&T a fresh sparkle - Integrated Marketing

it is often served. A new cinema advertisement, tested in London in May this year, was used ... juniper-scented cinema ad. Objectives To support the London test of the Perfect Serve cinema ... advised on the choice of venue, the Ritzy Cinema in Brixton, and sale promotion agency Carlson, which ...

Platform: Reputation is the victim of media shock tactics - Advertising has discovered the benefit of piggy-back PR campaigns but shock treatment does the client no favours, says Eugene Bacot.

about the tone of communications; it is similar to the concern over TV and cinema violence, low ...

COMMENT: PLATFORM; Why PR deserves parity of status in ad culture

-the-line, be that TV, cinema, posters, press or whatever. Clients should demand that the ads work below ...

 

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