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Metro leads cross-media partnership for Men In Black 3

marketing agency Spinnaker, who will also show the trailer and feature links to allow users to book cinema ... an engaging experience, whilst communicating the core themes of the MIB universe to a new generation of cinema ...

How is cinema meeting the digital challenge?

Cinema is now just one of a number of ways to watch a movie. But rather than pose a threat to its...JOE EVEA, BUSINESS DEVELOPMENT DIRECTOR, DIGITAL CINEMA MEDIA - Considering the premium prices consumers pay for cinema, does the rise of video-on-demand spell its eventual death? No. A trip to the cinema is an experience in its own right, one that is completely different from watching a movie in your ...

Diary: A date at the movies?

The cinema sales house DCM has launched a networking event designed to bring together advertising...Billed DCM Tuesdays, the event is essentially a monthly film club where the industry "can relax and mingle over a complimentary glass of wine before being treated by DCM to screenings of the year's hottest new cinema releases". Sounds good to us, though we wimped out of attending the first screening ...

Social media ads 'justifying hype' as ZenithOptimedia lifts internet forecast

,633 34,799 35,828 Cinema 2,319 2,474 2,643 2,848 3,055 Outdoor 29 ...

My Media Week: Mungo Knott

the relevance of F1 racing (with mixed results), consults on the digital ad presence at client Vue Cinemas...-existent, as I travel to Vue Cinemas to meet Louise Trinder, head of creative solutions at DCM, along with our development director Terry Dyer. We're installing digital advertising panels in the foyers of cinemas ...

Trading places: this week's people moves

) Cinema sales house DCM has bolstered its sales and marketing team with the appointment of Joe Evea ...

Omnicom helps Citroën launch online films for DS5

national art house cinemas. This marks the first time that Citro n UK has used social engagement ...

IGN partners with Pearl & Dean for Mass Effect 3 campaign

Online gaming publisher IGN Entertainment and cinema sales house Pearl & Dean have tied up on a...of the 35 cinema foyers across the UK, currently equipped with Pearl Dean's interactive touchscreen ... will be shown at six locations across the UK on Wednesday 7 March including the Prince Charles Cinema ... way we could. "By teaming up with Pearl Dean and their innovative interactive screens in-cinema ...

DCM hires Joe Evea as business development director

Cinema sales house DCM has bolstered its sales and marketing team with the appointment of Joe Evea...move into an exciting new era for cinema advertising. He brings with him a wealth of experience and a ... added that the wealth of opportunities created by cinema embracing the medium of digital technology ...

Why should supermarkets be on the media plan?

campaigns from upmarket holiday companies, cinema releases and investments have shown, supermarkets offer a ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.