Targeting students - the potential for brands
04 Oct 2011 | by Alice Dunn
of cinema, with favourite genres being teenage comedy and art house films. Direct mail also has ...
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Andrew Walmsley on Digital: Privacy is a case of respect
14 Apr 2011 | by Andrew Walmsley
's on at the cinema. This is why most people have given up on the idea of privacy, and perhaps why they are so ...
MPs look to curb controversial marketing plans
01 Apr 2011 | by Staff
that subliminal advertising was experimented with in cinemas using split second images placed in a short film ...
Vouchers and gift cards: Corporate incentives
11 Mar 2011 | by James Quilter
there is little chance of succeeding.' David Pearson, director of marketing at cinema voucher specialist ... cinema vouchers that can be redeemed at independent cinemas around the country. Mars Bitesize used ...
Vouchers and gift cards: All in the experience
11 Mar 2011 | by Nicola Clark
. The corporate vouchers will encompass a wide range of leisure activities - from opera and cinema tickets ...
Total relaunches loyalty programme
04 Mar 2011 | by Ed Owen
with the British Curry Club; and two-for-one tickets for Apollo and Empire cinemas. Matt Willcocks, marketing ...
AIS lands DMA Awards Grand Prix
09 Dec 2010 | by Sara Kimberley
to the international fixtures. The innovative campaign saw the creation of 40 "mini Twickenhams" at cinemas across ...
Harry Potter helps BMW make 'cinema advertising history'
25 Nov 2010 | by Katherine Levy
BMW made "cinema advertising history" at the weekend by attracting the most exposure for any ad...from Digital Cinema Media (DCM). Martin Bowley, managing director, DCM, said: "Cinema's always a ... office smash Harry Potter, we will have made cinema advertising history." Created by WCRS with media ... it all." While most cinema ads will appear before several different films, "snow" only ran against ...
Content is King
15 Oct 2010 | by Hugh Burrows, Que Pasa Communications
such as Foursquare and Facebook Places. The potential for retailers, cinemas and music and sports venues to deliver ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
