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Hertz calls review of £10 million pan-Euro media

26 Apr 2012 | by Nick Batten

accounts respectively. The remit includes TV buying, press buying, cinema, outdoor, online media ...

Land Securities seeks PR help for Trinity Leeds launch

11 Apr 2012 | by Sara Luker

will also house the first Everyman Cinema outside London and a range of new upmarket eateries including two ...

Creative England brings in Paul Smith as head of comms

30 Mar 2012 | by John Owens

Smith will take up the post on 10 April, having previously worked at the Producers' Alliance for Cinema and Television (PACT). He will lead Creative England s communications strategy as it moves towards providing a more joined-up service to the gaming and digital sector, as well as to film ...

Arena Media wins Estrella Damm account

20 Feb 2012 | by Nick Batten

Target Media was the incumbent on the account. The brand ran a cinema ad last summer, which was later banned by the Advertising Standards Authority on the grounds that it could encourage drinking and swimming . Chris Lewis, marketing director at Wells and Young's, said: "Estrella Damm has real momentum ...

DCM hires Joe Evea as business development director

20 Feb 2012 | by Nick Batten

Cinema sales house DCM has bolstered its sales and marketing team with the appointment of Joe Evea...move into an exciting new era for cinema advertising. He brings with him a wealth of experience and a ... added that the wealth of opportunities created by cinema embracing the medium of digital technology ...

TBWA lands £100 million global Aquafresh account

09 Feb 2012 | by Sara Kimberley

as part of a 12-month sponsorship deal with Cineworld Cinemas to promote its children s toothpaste ...

The Red Brick Road and Goodstuff net Intersnack brief

02 Feb 2012 | by Jeremy Lee

also produces own-label products for supermarkets, last year launched a 3D cinema ad for Pom ...

Subway's UK marketing chief on putting health and value at the heart of the brand

27 Jan 2012 | by Gemma Charles

its plan to grow through non-traditional development, within sites such as cinemas, hotels ...

Triumph International seeks agency for global relaunch

26 Jan 2012 | by Anne Cassidy

with the premiere of Sex And The City 2 , supported by a cinema ad and a competition. Triumph worked with DCM ...

Kraft kicks off Green & Black's creative review

03 Nov 2011 | by Anne Cassidy

The company has approached agencies to invite them to compete for the business. Green Black s has previously worked with Brave after appointing the agency to handle a cinema campaign in October last year. The 60-second ad promoted a recruitment initiative inviting cinema-goers to apply ...

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