03 May 2012
Cinema is now just one of a number of ways to watch a movie. But rather than pose a threat to its...JOE EVEA, BUSINESS DEVELOPMENT DIRECTOR, DIGITAL CINEMA MEDIA
- Considering the premium prices consumers pay for cinema, does the rise of video-on-demand spell its eventual death?
No. A trip to the cinema is an experience in its own right, one that is completely different from watching a movie in your ...
01 Mar 2012
| by Adam Sheridan
Cinema goers are willing to pay a premium to watch 3D movies, writes Adam Sheridan, director, Ipsos...from the third wave of the Film Distributors Association Cinema-going research to help to answer ...
admission against 34% for re-rendered.
While mainstream cinema-goers are perhaps not acutely aware ...
as the premium experience.
Aside from the movie actually delivering this when cinema-goers take their seats ...
01 Feb 2012
The campaign is based on the theme "your own personal cinema" and the agency has created TV, print and digital work. ...
12 Jan 2012
| by Simon Willis
Simon Willis sees a static year for cinema advertising as the sector adjusts to life after Harry...Cinema. The power of the big screen. Whether audiences are settling down to watch the latest ...
. Let's take a look at the figures and the developments in cinema.
First, sales houses. When it comes to the share of cinema advertising space, Digital Cinema Media and Pearl Dean have the market firmly ...
16 Dec 2011
| by Staff
From John Lewis to Lucozade, Campaign showcases the best TV and cinema work of 2011.
22 Nov 2011
| by John Reynolds
Guardian News & Media (GNM) is considering running a US cinema ad as part of the brand campaign..., which is likely to include a cinema campaign in New York. The cinema ad would run next year.
It is understood to be the first time that GNM will have run a US cinema campaign and underlines how important GNM ...
28 Oct 2011
| by Sophie Maden
Digital Cinema Media (DCM) is set to roll out interactive posters in its cinema foyers after...cinema foyers as part of a multi-million pound digital push.
Poster units will be piloted in the Odeon Leicester Square, Cineworld at the O2 and the new Vue cinema at Westfield Stratford City.
Simon Rees ...
the entire cinema experience bigger than just the movie.
"Primesight's digital posters are a fantastic ...
04 Oct 2011
| by Sarah Shearman
Turner Broadcasting is launching a "social cinema" Facebook app, which screens free episodes of its
30 Sep 2011
| by Matt Cartmell
Bowel Cancer UK's comms chief Ian Beaumont is quitting his post to enter the world of the big screen.
26 Sep 2011
| by Matt Cartmell
Bowel Cancer UK's comms chief Ian Beaumont is quitting the job to enter the world of the big screen.