Think BR: Will your innovation sink or swim?
08 Mar 2012 | by Jonathan Weeks
versions of the game, Mission Impossible III is out in cinemas, as is Star Wars 3D, which has continually ...
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Tapping into the upmarket tablet user
19 Mar 2012 | by Kantar Media
. In addition, they are frequent cinema-goers, at 69% more likely to go at least once a month. Kantar Media ...
Key issues for 3D movies at the cinema
01 Mar 2012 | by Adam Sheridan
Cinema goers are willing to pay a premium to watch 3D movies, writes Adam Sheridan, director, Ipsos...from the third wave of the Film Distributors Association Cinema-going research to help to answer ... admission against 34% for re-rendered. While mainstream cinema-goers are perhaps not acutely aware ... as the premium experience. Aside from the movie actually delivering this when cinema-goers take their seats ...
Trading places: this week's people moves
24 Feb 2012 | by Daniel Farey-Jones
) Cinema sales house DCM has bolstered its sales and marketing team with the appointment of Joe Evea ...
Appointment to View: Behind the scenes of The Sun's Olympic ad
19 Jan 2012 | by Georgina Brazier
and in cinemas until the start of the Games. ...
Take Me Out gets 4.6 million viewers for ITV
16 Jan 2012 | by Maisie McCabe
for Television at America's Annual Golden Globe Awards beating, among others, HBO s Cinema Verite and Too Big ...
Think BR: What predictions would Socrates have for radio?
10 Jan 2012 | by Robbie McIntosh
the end of cinema and internet being the end of the printed word and radio as we know it. However ... of writing and memory in the same way that we now enjoy the twin consumption of cinema as well as TV ...
Tapping into New Year's resolutions
28 Dec 2011 | by Alice Dunn
the heaviest fifth of consumers of cinema. In terms of the types of films they enjoy they are most likely ...
Think BR: What Google believes will deliver success in 2012
19 Dec 2011 | by Richard Trinder
Winners in the year ahead will be those companies that most seamlessly integrate their digital strategy on mobile, video and search with what they are doing offline in TV, print, radio and cinema - areas where senior marketing staff tend to have more in-depth knowledge. Factors slowing down ...
Think BR: Moving media measurement into the 21st Century
12 Dec 2011 | by Rhys McLachlan
It s 2011 and nearly 30% of total media consumption occurs digitally. Every medium - with exception of cinema - has become 'internetified' to coin a word. Consumer uptake and adoption of emerging technologies and the media they support, have created an unprecedented landscape for media planners and buyers ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
