Brand Health Check: French Connection
31 Mar 2010 | by Jeremy Lee
clear, credible, brand proposition through a fully integrated approach to everything from cinema ...
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Future TV: Telly's vision
13 May 2010 | by Adam Woods
specific angle. Smell-o-vision Actually a cinema innovation that never took off, a spoof TV version ... to cinema, they added a digital clock above it. Watch-TVs Sieko's 1981 model had a 1.25-inch screen ...
Biggest brands: Top 100 advertisers 2010
23 Mar 2010 | by Nicola Clark
on advertiser-funded programming." However, it is not all bad news. Cinema advertising bucked the downturn with adspend increasing by 4.9% year on year. Media agencies suggest that 2009 was the year when cinema truly ... but the number of brands using cinema also increased. Advertisers that had previously shied away from cinema ...
Special Report: Market Research - Tell me about it
17 Mar 2010 | by Mary Cowlett
and consumer insight at cinema ad sales agency Pearl Dean, echoes Streten's view. 'The popularity of social ...
Beyond digital
01 Mar 2010 | by Kunal Dutta
search optimisation, social media and online PR accounts. The strategy culminated in a live cinema ... course. Consumers in 12 cinemas around the UK battled against each other during the live event; it was the first time cinemas had been used in such a way. The winning cinema was the one in which the participants ...
Andrew Walmsley on Digital: The application of sense
17 Feb 2010 | by Andrew Walmsley
. This enables Orange iPhone users to view trailers and search cinema and film listings in the same place ...
The Work
08 Feb 2010
competition or find the nearest cinema showing the film. More please. Agency Kodu Digital Group account ...
Profile: Turning geek into brand chic
27 Jan 2010
't, McHugh cites an Orange cinema/film search and friend-invite app as an example. While smartphones are a ... : Tottenham Hotspur, gadgets and technology, cinema Last holiday: Florida Currently reading: The Visual ...
The week in marketing
08 Dec 2009
is launching its first cinema campaign to promote its range of goggles to consumers reluctant to wear them due ...
The week in marketing
02 Dec 2009
featuring a free-running cat called Bobo. The documentary-style TV, cinema and online ad, created by DDB ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
