Economist continues iconic poster work
03 Jun 2010 | by Mark Banham
-second cinema ad. The new campaign follows this shift in strategy features a black backdrop with only ...
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Out and About 15 April
15 Apr 2011 | by Mark Banham
cinema event and gets a hangover with Bombay Sapphire.
May launch for new film mag
14 Apr 2009 | by John Reynolds
The monthly title, published by Blackfish Publishing at 3.99, will launch on 28 May, with a claimed circulation of about 55,000. Blackfish claims it has secured listings for the magazine in Tesco and WHSmith. Distribution for Filmstar, which will cover the latest cinema and DVD releases, is being ...
And the winner is ... cinema
01 Apr 2009 | by Jane Bainbridge
Cinema ad spend and admissions rose in 2008, despite the economic downturn. Media Week reports...The Slumdog sensation could not have given UK cinema a better start in the first quarter of 2009 ... the latest in a line of films that have ensured cinema is riding high in an otherwise rocky media landscape ... such as Quantum of Solace and The Dark Knight have similarly kept audiences flocking to the cinema. Cinema ...
Volvo makes waves at the cinema
01 Apr 2009 | by Luke Tipping
alone. Therefore, the agency developed Europe's first live cinema game. The aim was to provide a fun ... and positive experiences. Activity The interactive cinema gaming experience ran just before the family ... along the way. Twelve cinemas around the UK battled against each other during the live event, which made ...
Industry needs to get together to create solutions
17 Mar 2009 | by Steve Barrett
The Advertising Association yesterday released figures showing UK ad spend fell 9.6% year on year in Q4 2008. Across the whole of 2008, newspapers were down 12% year on year, magazines 9.9%, radio 8.5%, TV 4.9%, outdoor 3.8% and cinema 0.9%. Web spend was up 17.3% in 2008 compared to 2007 ...
Follow the Orange brick road
03 Mar 2009 | by Sundip Chahal
, sitting in the park, clothes shopping, a trip to the arcade and, of course, a trip to the cinema ...
Turning Point: Jill Brook, deputy sales director, Digital Cinema Media
10 Feb 2009 | by Staff
's Vanity Fair - for the wonderful world of cinema....to opening client doors. Now we are Digital Cinema Media, our core product remains the same, but our sell ...
Ian David of o2ideas enjoys Alabama's Southern hospitality
10 Feb 2009 | by Staff
. And no one uses cinema, for reasons I've never quite understood. Cinema is the red-headed stepchild around ...
Media Mix - Skip to main feature
30 Jan 2009 | by Staff
Key cinema demographic appears content to watch the pre-film ads....With Slumdog Millionaire landing 10 Oscar nominations and UK cinema admissions holding firm despite the recession, you would think it's a good time to take a look at a cinema campaign, as Virgin Media, the COI and Golf are doing through January. But do film-goers actually see the ads or do we time ...
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
